Director of Marketing

The Director of Marketing leads Ally Medical's marketing function, setting the strategic direction for brand, demand generation, and community presence across all facilities. This role combines hands‑on leadership of the marketing team with deep expertise in paid digital advertising and media, grassroots and community-based marketing, and data-driven strategic planning. The Director of Marketing will manage day‑to‑day operations of the department — including budgeting, vendor management, reporting, and other administrative functions — while supervising and mentoring staff and partnering with facility and executive leadership to grow patient volume and brand awareness at all Ally Medical facilities.

• Lead, coach, and develop the marketing teams, execute on strategic goals and provide regular performance feedback.
• Build department structure, workflows, and accountability standards that scale with company growth across multiple facilities and markets.
• Serve as a mentor and resource for team members, fostering a culture of collaboration, initiative, and continuous improvement.
• Partner with Human Resources on hiring, onboarding, and performance management for marketing team members.
• Represent the marketing department in leadership, operations, and executive meetings, communicating priorities, results, and resource needs.

• Partner with executives on developing and executing the company's overall marketing strategy in alignment with business goals, new facility openings, and growth targets.
• Evaluate market opportunities, competitive positioning, and facility performance to guide resource allocation and investment decisions.
• Set annual and quarterly marketing goals, KPIs, and budgets, and report progress to executive leadership and the board.
• Stay current on healthcare marketing trends, regulatory considerations, and competitor activity to keep Ally Medical's strategy ahead of the market.

• Analyze marketing data across digital, grassroots, and traditional channels to measure campaign effectiveness and ROI.
• Develop, maintain, and present regular monthly marketing reports for stakeholders.
• Oversee competitive analysis and market research, including competitive landscape charts, geographic mapping, and lead list development for new and existing facilities.
• Partner with the external development team to improve reporting automation, referral source tracking, and CRM/portal functionality.

• Collaborate with the executive team and third party partners to develop the strategy for paid digital advertising across search, social, display, and programmatic channels.
• Manage media buying and vendor/agency relationships, negotiating placements, pricing, and performance expectations.
• Set and manage digital advertising budgets, optimizing spend based on campaign performance and cost-per-acquisition targets.
• Oversee boosted social media posts, geo-targeted digital campaigns, and other paid media tied to zip-code-level market research.
• Monitor and report on paid media performance, using data to continuously refine targeting, creative, and channel mix.

• Collaborate with, mentor, and work closely with the Marketing Outreach Manager to develop grassroots marketing initiatives — local events, sponsor ships, partnerships, and community programs — that build brand presence facility by facility.
• Manage and mentor the Marketing Outreach Manager, helping set strategic goals and priorities for the grassroots community outreach team.
• Manage the Marketing Outreach Manager's oversight of Safety Training programs (including CPR instruction) and other community…