Growth Marketing Associate

• Insurance brokers sit at the intersection of care, cost, and access — yet remain one of the most under leveraged assets in the $5T healthcare value chain. They guide millions of Americans through plan selection, coverage questions, and care navigation, yet still rely on spreadsheets, manual workflows, and outdated tools that limit their growth and impact.
• Gyde is reimagining this. We’re building the first AI-native insurance brokerage platform—a system that learns from every client interaction to automate operations, power intelligent voice and chat experiences, and predict the right coverage and products for every individual or business.
• Our approach combines acquisition and AI: we acquire traditional brokerages and transform them into next-generation, data-driven organizations. Through Gyde's platform, agencies run more efficiently, serve clients more personally, and scale faster than ever before.
• Join us if you’re excited to:
  • Redefine how millions of people access and understand their healthcare coverage, by building systems that turn unstructured data, human conversations, and fragmented processes into intelligence.
  • Build AI systems that improve how people access healthcare
  • Design production-grade voice, chat, and predictive models for a highly regulated domain
  • Launch technologies that augment human judgment and make complex decisions transparent and scalable
  • Help reinvent an entire industry from the inside out
• We’re creating the future of brokerage — where every interaction, insight, and decision is powered by intelligence.

As a Growth Marketing Associate at Gyde, you will be responsible for executing and supporting high-impact marketing initiatives that drive awareness, engagement, and demand for partnership with Gyde amongst agency principals and brokers. You’ll manage day-to-day marketing operations, from digital campaigns to events, and collaborate across teams to bring Gyde's brand and value proposition to life while influencing the pipeline all year long.

You’ll also develop sourcing team enablement materials, help welcome newly acquired agencies to Gyde, and support employee benefit agencies in our portfolio in their go to market motion.

This role is ideal for a versatile marketer who thrives in a fast-paced environment, enjoys being hands-on with tools and platforms, and is excited to build scalable marketing programs from the ground up.

• Drive Top of Funnel awareness: Produce video and blog content, social media, newsletters and other activations to ensure that all the right prospects have heard of Gyde, know what we do, and how we can help them grow into their next chapter. Build SEO and AEO foundations to ensure efficient discovery long term.
• Nurture and convert in the mid-funnel: Develop resources, email journeys, and landing pages to encourage the right prospective partners to connect with our sourcing team.
• Activate IRL to build relationships: Help the team build and strengthen relationships with prospects through event sponsor ships, owned events, and webinars. Develop effective playbooks for exhibits, collateral, swag, and vendor management to consistently drive measurable ROI.
• Manage the Gyde Partner Experience from LOI through close and beyond, you’ll surround the Gyde Partners with regular branded touchpoints throughout their journey, including swag, communications, co‑branding, Town Hall support, and regular touchpoints with Gyde's Leadership.
• Cross-Functional Collaboration: Work closely with Sourcing, M&A, Partner Growth, Product, and People teams to ensure marketing initiatives align with company priorities and growth goals.
• Portfolio Support: Work closely with portfolio agencies with similar go to market needs, including sales enablement, event…