COTALAND Social Media Specialist

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater.

COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters.

COTALAND is looking for a creative, energetic, and highly connected Social Media Specialist to bring the COTALAND experience to life across social media. This role will support the development and execution of social media content that showcases our rides, attractions, events, entertainment, food and beverage offerings, team members, and the overall guest experience.

The Social Media Specialist will be highly hands-on, creating and capturing engaging photo, video, and written content for COTALAND’s social channels. This role will work closely with Marketing, Creative, Events, Operations, Food & Beverage, Entertainment, and other departments to tell the COTALAND story and build an engaged online community.

The ideal candidate is a natural storyteller who understands what makes content shareable, knows how to capture the energy of a live event, and is comfortable moving quickly in a dynamic theme park environment. From a new roller coaster announcement to special events, seasonal celebrations, and everyday moments with our Crew and guests, this person will help make COTALAND a destination people want to experience — and share.

• Support the development and execution of COTALAND’s social media strategy across Instagram, Tik Tok, Facebook, X, Threads, Linked In, and other relevant platforms.
• Create engaging, platform-specific content that showcases COTALAND’s rides, attractions, entertainment, food and beverage, events, Crew Members, and guest experiences.
• Develop and maintain social media content calendars aligned with marketing campaigns, park operations, special events, promotions, and business priorities.
• Capture high-quality photos and video content using professional cameras, mobile devices, and other content-creation equipment.
• Create short-form video content, including Reels, Tik Toks, Stories, and other emerging social formats.
• Cover live events and park activities in real time, capturing the energy, excitement, and guest experience of COTALAND.
• Collaborate with Marketing, Creative, Events, Operations, F&B, Entertainment, and other departments to identify compelling stories and content opportunities.
• Assist with social media coverage for major events and experiences, including motorsports events, concerts, seasonal events, park openings, and special activations.
• Support influencer, creator, and community partnerships, including content coordination and on-site activations.
• Stay current on social media trends, viral content, platform updates, emerging creators, and new content formats.
• Edit and package photo and video assets for social media while maintaining COTALAND’s visual identity and brand standards.
• Maintain organized digital content libraries, including appropriate file naming, tagging, metadata, and asset management.
• Assist with coordinating photographers, videographers, freelancers, and other creative contributors during events and high-volume periods.
• Review social media analytics and assist with regular reporting to identify trends, successes, and opportunities for improvement.
• Use performance data and audience insights to help improve future content and engagement.
• Protect COTALAND’s brand voice, visual standards, and…