Manager, Retention & Lifecycle Marketing

Function

Marketing

Location

Austin (TX)

Workplace Type

On-site

is a rapidly growing consumer technology firmoperatinga suite of healthcare businesses, including our flagship brands

BlueChew & MOD. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 350 professionals across various specialties,we'vebuilt scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory,we'relaunching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.

Build the customer journey that drives long-term growth:

We'rebuilding one of the fastest-growing direct-to-consumer healthcare brands in the country, andwe'relooking for someone to own one of the most important growth levers in the business: customer retention.

We'll customers don'tstop interacting with us after their first purchase. Every message, every renewal, every product recommendation, and every touchpoint is an opportunity to build trust, increase lifetime value, and create an exceptional customer experience.

As our Manager, Retention & Lifecycle Marketing,you’llown the strategy and execution behind the customerjourneyfrom first purchase through long-term loyalty.

You’llcombine customer insights, compelling creative, experimentation, personalization, and automation to deliver the right message to the right customer at the right time.

This is a high cross-functional role that sits within the Creative Strategy team.

You’llpartner closely with Growth Marketinbg, Creative, Product, Customer Experience, Analytics, and Engineering to build best-in-class lifecycle programs that strengthen customer relationships while driving measurable business growth.

Join our team in Austin, TX or Chicago, IL
-we'relooking for someone who truly values and enjoys working in the office, not just tolerates it.

What You’ll Own

• Own the end-to-end lifecycle marketing strategy across email, SMS, and other owned channels.
• Build andoptimizeautomated customer journeys that improve engagement, retention, renewal rates, and customer lifetime value.
• Develop customer segmentation strategies that deliver personalized experiences atscale.
• Create testing roadmaps across messaging, creative, timing, offers, channel mix, and audience segmentation.
• Partner with designers, copywriters, and creative strategists to develop compelling lifecycle campaigns that strengthen customer relationships and increase revenue.
• Analyze customer behavior toidentifyopportunities to reduce churn, increase repeat purchases, and improve subscription retention.
• Lead lifecycle campaigns supporting onboarding, renewals, product launches, cross-sells, upsells, referrals, win-back initiatives, and loyalty programs.
• Monitor and report on key lifecycle metrics including retention, renewal rate, churn, repeat purchase rate, engagement, unsubscribe rates, and customer lifetime value.
• Collaborate with Product and Engineering to improve customer communications, automation,personalization, andthe overall customer experience.
• Continuouslyidentifynew opportunities to improve customer engagement through experimentation, data, and creative thinking.

What Looks Great

• You think beyond campaigns.
• You thinkincustomer journeys.
• You understand that every message should have apurpose,and every interaction should strengthen the relationship between the customer and the brand.
• You'reequallycomfortablebuilding strategy, reviewing creative, analyzing performance, andidentifyingopportunities hidden within customer data.
• You believe the best lifecycle marketingdoesn'tfeel like marketing. It feels…