Senior Director of Performance Marketing

Flo Sports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.

Flo Sports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

Flo Sports is looking for a Senior Director of Performance Marketing to own our paid acquisition strategy, investment, and results across Paid Search and Paid Social. Paid Search represents the larger share of our paid media business, making deep expertise in Google Ads and Microsoft Advertising (Bing) especially important.

You will set the direction for the function, advise marketing leadership on growth opportunities and investment decisions, and manage a small team of paid media channel managers. You will also remain an active operator, able to build campaigns, audit accounts, diagnose performance issues, and directly manage execution and provide out of office coverage for your team as needed.

This role requires the judgment to allocate investment across a complex, seasonal sports portfolio and the practical expertise to turn those decisions into results. You will be accountable for an achievable growth plan, disciplined execution, and clear recommendations on where to invest, adjust, or pull back.

• Set and deliver the paid acquisition strategy. Own the plan for subscriber and revenue growth across Paid Search and Paid Social, balancing acquisition volume, efficiency, and long-term subscriber value.

• Own investment planning and forecasting. Lead annual, quarterly, and monthly paid media planning, budget allocation, and performance forecasts at vertical level as well as the individual event level. Build scenarios that clarify expected returns, tradeoffs, and risks, and adjust investment as conditions change.

• Provide deep Paid Search leadership. Set account and campaign standards across Google Ads and Microsoft Advertising. Personally audit and optimize account structure, keyword coverage, bidding, budgets, and conversion performance.

• Lead through direct involvement. Manage and develop a small team of channel managers. Establish clear ownership and quality standards, review execution, and step in to build, launch, troubleshoot, or optimize campaigns as business needs require.

• Direct investment across the sports portfolio. Anticipate seasonal demand and major events, assess opportunities across verticals, and make timely decisions about where to scale or reduce spend.

• Strengthen measurement and decision-making. Partner with Business Intelligence and Finance to connect paid media investment to subscriber growth, revenue, retention, and lifetime value. Use attribution and incrementality evidence to assess returns and inform allocation.

• Set the testing agenda. Prioritize experiments across channels, bidding, audiences, creative, landing pages, and offers. Define success criteria and investment thresholds before expanding promising approaches.

• Build reliable operating practices. Establish forecasting, reporting, campaign QA, launch readiness, and escalation processes that help a small team execute consistently. Plan coverage for major events, including occasional weekend and holiday monitoring.

• Lead AI adoption within paid media. Prioritize opportunities to improve planning, execution, and optimization through AI. Work hands-on with…