Marketing Manager

Story Strategist Team:
Marketing | Client & Growth Marketing | Stories Level: L7—Manager

Job Summary At Accenture, we believe stories are more than words—they’re catalysts for change.

The Story Strategist is the heartbeat of Accenture's client storytelling. Part investigative journalist, part brand strategist — you uncover powerful client stories, shape them with precision, and amplify them across every touchpoint, from advertising and social media to sales enablement and investor communications.  You will act as advisor, researcher, investigative storyteller and an AI-enabled content leader responsible for identifying, developing, governing and activating Accenture’s most impactful client and Accenture stories.  

Your work ensures our most impactful stories don’t just get told — they drive business outcomes and elevate the Accenture brand across the board.

As a Story Strategist, you’ll lead the development of high-impact narratives that connect business priorities to brand storytelling—bringing strategic clarity and creative direction to every story. Sitting at the intersection of content strategy, brand storytelling, and business insight, you’ll help illuminate how human ingenuity and cutting-edge technology come together to drive real impact—translating complex priorities into narratives that resonate with global audiences.

You’ll craft compelling stories that align with strategic objectives, elevate brand perception, and connect meaningfully with diverse stakeholders at all levels across markets.

This is a fast-paced, newsroom-style role where you will lead story development —uncovering insights, translating complex topics into accessible language, and delivering stories that matter to resonate across channels and target audiences. You will help define what success looks like—using insights to refine narratives and maximize impact. In addition, you will also help pioneer the responsible use of GenAI to accelerate storytelling and enhance content quality at scale.

A successful Story Strategist Manager:

Builds a high-quality portfolio of differentiated stories aligned to business priorities.

Influences senior leaders to invest in the right narratives on a committed timeline with you .Creates executive-ready stories that support growth, reputation, and leadership positioning.

Increases reuse, discoverability, and business impact of storytelling assets.

Uses AI and automation to improve storytelling operations and scale impact.

Serves as a trusted advisor on narrative strategy, storytelling governance, and content innovation.

Key Responsibilities Lead the identification, shaping, and delivery of external-facing stories aligned to enterprise-wide business priorities that reflect Accenture’s strategic business priorities with Gen AI as your companion to accelerate development and scale storytelling impact

Conduct in-depth investigative interviews with client account teams and collaborate with leadership to develop messaging and shape narratives—guiding conversations to surface strategic insights and position stories for impact.

Shape story tone and narrative direction and lead the writing, editing, and oversight of high-impact content for priority campaigns, media moments, and executive platforms.  This includes staying on top of the latest research – including Accenture’s -  and news around key topics that impact the context of our storytelling

Champion data-driven storytelling by defining success metrics, analyzing audience insights, and optimizing narrative strategies to maximize impact.

Collaborate with senior stakeholders including brand, media relations, and executive comms to align messaging, guide activation, and ensure stories are delivered with clarity and impact.

Apply and advise on the…