Creator Partnerships & Affiliate Coordinator, TikTok Shop

Nutabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve.

Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

We are seeking a highly organized, relationship-driven Creator Partnerships & Affiliate Coordinator to support the growth of our Tik Tok Shop business while contributing to Amazon and DTC affiliate initiatives. This role will act as a key liaison between creators, agency partners, and internal stakeholders to drive creator engagement, affiliate growth, and revenue performance across social commerce channels. The ideal candidate is passionate about creator marketing, enjoys building communities, and thrives in a fast-paced environment where relationship management and execution are critical to success

• Creator Relationship Management Own and nurture relationships with a portfolio of top-performing Tik Tok Shop creators. Serve as the primary point of contact for creator communications, opportunities, and escalations. Develop engagement strategies to increase creator retention, activation, and sales performance. Identify high-potential creators to support business growth.
• Agency Partnership Management Work closely with external agency partners to manage creator recruitment, onboarding, and communications. Coordinate creator opportunities, product seeding, promotions, and campaigns through agency partners. Maintain regular business reviews and performance discussions with agency teams. Act as the bridge between internal teams, agencies, and creators to ensure smooth execution.
• Creator Community & Support Manage creator communications through Discord, Lark, and other community channels. Provide timely support for creator inquiries, campaign participation, product requests, and operational issues. Foster a positive creator community and encourage ongoing participation. Collect creator feedback and share insights with internal teams.
• Creator Education & Engagement Develop and host creator trainings, workshops, webinars, and office hours. Create programs that generate excitement around product launches, seasonal campaigns, and affiliate opportunities. Build educational resources, playbooks, and best practices to help creators maximize performance. Launch community challenges, contests, and incentive programs that drive engagement and sales.
• Affiliate Program Support Assist with affiliate recruitment, activation, communications, and relationship management. Coordinate promotional opportunities and ensure partners have the assets needed for success. Track affiliate performance and identify opportunities for optimization and growth.
• Reporting &…