Marketing Campaign Specialist, Global Consumer and Gaming

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Job Description:

The Consumer and Gaming Campaign Specialist is responsible for developing and activating integrated marketing campaigns that drive awareness, consideration, and demand for Intel consumer and gaming products. This role partners closely with Product and Technical Marketing, Segment Marketing, Sales, Retail Marketing, Regional Marketing, OEM partners, agencies, and external partners to execute campaigns that connect business priorities to compelling customer experiences.

The ideal candidate combines strategic thinking with strong execution skills, translating market opportunities, competitive insights, and audience needs into impactful campaigns across owned, earned, paid, retail, influencer, and partner channels.  This role contributes to Intel growth objectives by delivering measurable marketing outcomes, strengthening brand relevance, and driving customer preference across Consumer and Gaming products.

** Key Responsibilities
** Campaign Strategy and Planning  
• Develop and execute integrated marketing campaigns that align with business, product, and segment priorities.  
• Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans.  
• Partner with product, category, sales, and regional marketing teams to align messaging, audience targeting, geo relevance and activation strategies.  
• Support full-funnel campaign planning, including awareness, consideration, demand generation, and conversion objectives.  Technical Marketing and Claims Integration  
• Partner with Product and Technical Marketing, legal, and insights teams to translate product capabilities into clear, substantiated campaign claims.  
• Incorporate validated performance, usage, compatibility, battery life, AI, gaming, and productivity claims into campaign messaging and assets.  
• Ensure campaign copy balances customer benefit with technical accuracy, legal substantiation, and claim-safe language.  
• Maintain consistency of approved claims across global, retail, partner, influencer, and digital campaign touchpoints.
Campaign Activation and Execution  
• Coordinate with internal stakeholders, agencies, and creative partners to ensure high-quality execution, including agency input briefs with detailed business and product insights.  
• Manage campaign development from planning through launch, optimization, and post-campaign analysis to inform sustained GTM planning.  
• Drive campaign readiness across content, digital, social, retail, influencer, and partner channels.  
• Manage global campaigns end-to-end, including assets, briefs, translations/transcreation, cross-functional approvals, campaign and message testing, asset posting.  
• Ensure campaigns are delivered on time, within budget, and aligned to strategic priorities.  Influencer and Partner Marketing  
• Support influencer/creator marketing initiatives as needed, driving credibility, reach, and engagement among consumer and gaming audiences.  
• Collaborate with OEM, software, retail, and ecosystem partners on co-marketing opportunities and demand gen programs.  
• Manage campaign assets, briefs, approvals, and performance tracking related to influencer and partner activations.
Performance and Insights  
• Establish campaign KPIs and measurement frameworks.  
• Monitor campaign performance with the region marketers and measurement team, and provide recommendations to improve effectiveness and ROI.  
• Analyze audience behavior, content engagement, conversion metrics, and market trends to inform future investments.  
• Communicate results and insights to stakeholders through clear executive-ready reporting.
Cross-Functional Leadership  
• Serve as a key connector across marketing, product, segment, sales, agency, and…