Communications and Digital Campaigns Manager

Location: Austin, TX

Setting: In-Person

Reports to: Senior Director of Strategic Communications

Status: Full-time, exempt

Raise Your Hand Texas is a nonpartisan organization dedicated to advocating for high-quality public education in Texas. We work to educate, engage, and activate Texans through public education policy and advocacy initiatives.

Raise Your Hand Texas is seeking a communications professional with a genuine understanding and appreciation of the importance of Texas public schools. The ideal candidate excels at modern mass-marketing automation strategy, digital conversion journeys, and public relations across major Texas media markets. This position works closely with and reports to the Senior Director of Strategic Communications to advance Raise Your Hand Texas's mission and reputation.

In this role, you will develop and implement integrated advocacy campaigns that drive public engagement, media visibility, and organizational impact. You will lead digital conversion strategies, marketing automation initiatives, and data-driven campaign optimization while supporting cross-functional strategic alignment across communications, marketing, advocacy, and policy teams. This role will translate complex policy issues into compelling, high-performing content, leveraging analytics, storytelling, and AI-enabled workflows to advance advocacy goals and measurable civic engagement.

This position also supports the efforts of Regional Advocacy Directors who are responsible for building a robust pro-public education constituency across Texas.

Success in this role requires a highly collaborative professional with deep situational awareness, sharp political intuition, and the ability to read the room and adapt when interfacing with both internal colleagues and external coalitions. This role also requires an ROI-focused approach viewed through an advocacy lens, combining deep data fluency, critical thinking, data synthesis, and analytics with advanced storytelling capabilities. This position demands high-equity relationship management and time investment commensurate with the demands of a legislative session.

• Design, build, and optimize digital conversion journeys to grow the organization’s grassroots and leadership networks and turn casual followers and event attendees into long-term advocates through targeted landing pages, on-site event activations, CRM segmenting, Google/digital ads, and automated email drip campaigns.
• Lead and coordinate strategic support across owned media, earned media, social media, paid media, and advertising.
• Develop and analyze reports to further optimize regional issue campaigns.
• Analyze post-event performance metrics and event-marketing ROI through an advocacy lens, providing actionable data synthesis to optimize cross-functional campaign workflows.
• Act as the communication lead for the Raise Your Hand Texas mobile app, overseeing user acquisition strategies, content development and management, and digital user-journey mapping.
• Collaborate laterally as a cross-functional partner alongside the Social Media and Content Manager to package paid asset deliverables for organic amplification across active networks. Serve as a partner who can review social media content before it is scheduled.
• Track, monitor, and analyze key performance indicators (KPIs) to recommend improvements.
• Produce materials to support regional events, trade shows, and event production activities.

• Write and edit press kit materials, media materials, op-eds, bylined news opportunities, and proactive news pitches that support current communication priorities when pitching news story ideas to print, broadcast, and digital outlets.
• Partner with Regional Advocacy Directors (RADs) on event marketing strategy for local community-based initiatives, including digital promotion tracks and earned media opportunities that maximize attendance and engagement.
• Help identify strategic content opportunities and work with internal team members to create and write multimedia content for regional advocacy directors, as well as for the organization’s website, blog, podcast, social media channels, email marketing, and other communication channels.
• Manage signed portions of communications contracts, overseeing technical platform environments, list formatting, and deliverables.
• Support media outreach efforts to advance the organization’s…