Marketing Manager

We are looking for a creative, organized, and highly motivated Marketing Manager to help bring our brands to life across social media, digital content, ambassador programs, and real-world experiences.

This is a hands-on role for someone who enjoys creating content as much as they enjoy building a plan for it. The Marketing Manager will own the day-to-day execution of our social channels, manage the content calendar, help develop social campaigns, engage with our online community, support ambassador and influencer programs, and work closely with the field marketing team to connect digital content with events and activations.

The ideal candidate is creative, culturally aware, highly organized, comfortable working in a fast-moving environment, and excited to build consumer brands.

• Manage day-to-day execution of brand social media channels
• Develop and maintain monthly and quarterly content calendars aligned with brand priorities, product launches, retail initiatives, events, and seasonal opportunities.
• Create original social content
• Develop and execute social campaigns designed to grow awareness, engagement, trial, and brand affinity.
• Identify trends, cultural moments, and conversations that the brands can participate in.
• Schedule and publish content and maintain a consistent posting cadence.
• Monitor channel performance and provide regular reporting on reach, engagement, follower growth, content performance, and other key metrics.
• Serve as an active voice of the brands by monitoring and responding to comments, messages, tags, and consumer conversations.
• Build an engaged community of consumers, fans, ambassadors, creators, and brand advocates.
• Oversee brand ambassador program (Social Ladder)
• Identify and develop relationships with relevant micro-influencers, creators, community partners, and potential brand advocates.
• Track ambassador and creator activity and measure program engagement and effectiveness.

• Help maintain and manage brand guidelines across social media, digital content, events, merchandise, and other consumer-facing materials.
• Ensure content and marketing materials consistently reflect each brand's voice, visual identity, positioning, and personality.
• Coordinate with internal teams, agencies, photographers, designers, and other creative partners as needed.
• Maintain an organized library of photography, video, graphics, logos, templates, and other brand assets.

• Work closely with the field marketing team to coordinate social and content support for tastings, sponsor ships, festivals, retail events, community events, and other brand activations.
• Build event-specific content plans covering promotion before the event, real-time/event-day content, and post-event recaps.
• Ensure field teams have the brand assets, messaging, merchandise, and content tools needed to execute consistently.
• Capture or coordinate photo and video content at key events and activations.
• Help amplify field marketing activity through social media, ambassadors, creators, and community partnerships.
• Support planning and execution of select local brand events and experiences.

• 1–5 years of experience in marketing, social media, content creation, communications, or a related field; relevant internships and hands-on experience count.
• Strong understanding of Instagram, Tik Tok and other major social platforms.
• Comfortable creating and editing short-form video and social-first content.
• Strong writing skills with the ability to adapt tone and messaging to different brands.
• Highly organized and capable of managing multiple projects and deadlines simultaneously.
• Strong creative instincts and an eye for photography, video, design, and emerging…