Content Specialist

Noonday is a globally inspired accessories brand that takes customers to meet our artisans: everyday color paired with pieces you never have to take off. For 15 years, we've created dignified jobs for artisans in vulnerable communities through fair prices, half paid up front, and partnerships that last. Today we're growing from our direct-sales roots into an omnichannel brand spanning ecommerce, wholesale, creator-led distribution, travel, and experiences.

Every Noonday piece comes with a story: a place, a material, a technique, and the artisan who made it. We're hiring a Content Specialist to tell those stories in Reels, pins, product pages, banners, and ads, with content from our Austin studio and from the creators and artisans we work with around the world.

You’ll own Noonday's Instagram, Facebook, and Pinterest and the organic social of our founder, Jessica Honegger. You'll also create the content behind our product pages, web banners, and paid ads. You'll report to the Brand Director, who sets creative direction. Marketing owns channel strategy and ad performance, and our Community Coordinator helps build the community behind all the comments and DM's.

• Plan and run the content calendars for Noonday's Instagram, Facebook, and Pinterest and for Jessica's organic social, keeping her voice personal and distinct from the brand's. Help shape new channels as we add them, such as a possible Noonday Substack.
• Concept, shoot, and edit Reels, stills, and stories on iPhone and camera, including styling and shooting sessions with Jessica.
• Write captions and hooks in Noonday's voice, and pitch and run recurring series.
• Use AI tools to multiply your output: speed up editing and resizing, brainstorm and plan content, and analyze what's working. Keep every piece human and true to Noonday, and never use AI to invent artisans, places, or product details.
• Own our social management platform: schedule, publish, and QA every post; run the shared comment and DM inbox with our Community Coordinator; store approved photos and video; and pull performance reports.
• Report at our weekly wins meeting on organic creative wins, ad creative wins (using Marketing's performance data), and organic social growth.

• Gather the story from wherever it's happening, even when you can't be there. Brief Noonday Travel hosts, trip guests, local creators, and artisan partners on exactly what to capture, then collect it.
• Coach artisan partners to capture their own work and words, and make sharing easy and respectful for them, always with consent.
• Source and manage photographers, videographers, and creators in our artisans' countries within an approved budget.
• Edit raw footage from the field into compelling stories, and turn one story into a series, a launch, a product page, and an ad.
• Keep every artisan and trip asset organized, labeled, and credited, so the stories are easy to find and reuse.

• Shoot product and lifestyle content for product pages, including clean flat-lays on white and styled stacks.
• Own Noonday's UGC: find great customer and creator content, secure permission to use it, and put it to work across social, product pages, and ads.
• Create imagery and video for web banners with the Brand & Digital Designer.
• Create paid social ads and cut variations for Marketing to test, then apply what performs to what you shoot next.
• Plan shoots with shot lists and styling, and own Noonday's Dropbox archive: organize, tag, and maintain years of photo and video so the whole team can find and reuse it.

Noonday is…