Social Media Strategist

We're looking for an experienced, culturally fluent Social Media Strategist who understands how brands build communities, participate in culture, and create content people genuinely care about.

You’ll develop and execute social strategies for ambitious consumer brands, manage client relationships directly, and help lead a team of social media managers responsible for bringing those strategies to life.

We’re looking for someone who’s a strong strategic thinker but equally comfortable getting into the details of content development, community management, creator partnerships, and production.

This isn’t a role for someone who only builds strategies and hands them off. We need someone who can develop the thinking, manage the client, guide the team, and make sure the work is as good in execution as it was in the presentation.

* This role is on-site 3-4 days a week in Austin with some rare national and international travel expected.

Bakery is an independent creative and culture agency designed to ignite people’s obsession in great products. From our headquarters in Austin, TX, we work with highly ambitious brands like Nike, Diageo and Grillo’s Pickles to infuse cultural value and drive desire at every interaction point, increasing their fandom and helping them make things people want. Bakery is a 2022, 2024 and 2025 AdAge Small Agency of the Year.

• Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.
• Translate broader brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
• Identify cultural conversations, emerging trends, and platform behaviors that present meaningful opportunities for our clients.
• Develop strategies that build brand affinity, participation, and long-term community, not just engagement.
• Work closely with Bakery’s creative, brand strategy, media, and production teams to integrate social into the larger brand experience.
• Present strategic thinking, creative recommendations, and performance insights directly to clients.
• Contribute to social strategy for new business opportunities.

• Serve as a primary day-to-day strategic contact for assigned social media accounts.
• Build strong client relationships and understand their business priorities, challenges, and marketing objectives.
• Lead client meetings, planning sessions, presentations, and performance reviews.
• Manage client expectations, approvals, priorities, and day-to-day communication.
• Identify opportunities to improve and expand existing social programs.
• Work with account leadership to ensure projects are delivered on time and at a high standard.

• Guide and manage social media managers and community managers across assigned accounts.
• Oversee content calendars, publishing schedules, community engagement, moderation, and reporting.
• Ensure each brand maintains a distinct voice and participates in conversations in relevant, authentic ways.
• Help teams identify opportunities for proactive community engagement.
• Provide guidance on sensitive community situations, reputation management, and escalation protocols.
• Review work, provide feedback, and help develop the capabilities of junior and mid-level social talent.
• Maintain consistent quality across multiple accounts and platforms.

• Develop influencer and creator strategies based on brand relevance, cultural credibility, and audience fit.
• Identify and evaluate creators, influencers, and cultural partners.
• Develop creative briefs and collaborate with creators on content concepts.
• Help coordinate and…