Alpha Summer Camp - Marketing Director Austin, Texas​/Hybrid about ago

Build and scale our marketing engine from the ground up. Own the entire funnel from awareness to retention. Drive growth using AI-first strategies to bring revolutionary EdTech to the world.

$200,000+ / year

Alpha School is launching a national summer camp program that converts families into full-time school enrollment. Your first mission: build the growth engine for this summer’s launch across multiple markets, from awareness to registration to post-experience conversion.

The model is unlike anything else in education. Families pay premium pricing per week/month/summer for their kids to experience the real Alpha school. 50% convert to school enrollment at or above elite private school tuition rates. The rest convert to Alpha’s remote learning products. Every week of camp is a sales funnel disguised as the best week of a kid’s summer.

You are not starting from zero. Alpha has an established brand, an established quality bar, and a parent community platform already in motion. What we don’t have is someone who can instrument the full funnel, activate every channel, and turn interest into registrations at the pace this launch demands.

This is your first challenge. As you prove it out, you’ll expand to year-round school enrollment growth and broader product GTM across Alpha’s portfolio.

To improve educational outcomes for 1 billion kids.

We are all about edu/acc (education acceleration ism)!

We stand at a pivotal moment in history. AI is reshaping society, and the future depends on our ability to co-evolve with it. Alpha School is transforming education from the ground up, using AI to create a new generation of learners with high levels of agency, ready to tackle the world’s most complex challenges.

If this mission resonates with you on a fundamental level, read on.

Alpha School is a network of the world’s most advanced AI-focused private schools. Our students complete their core academics in 2 hours using AI-powered learning, then spend the rest of their day on life skills, entrepreneurship, and real-world projects. Alpha students consistently outperform grade level while spending a fraction of the time in traditional instruction.

• Build and run the full summer camp funnel: awareness, lead capture, conversion, retention, and referral across multiple markets (Hamptons, Austin, and expanding).
• Activate every channel that moves the needle: email campaigns, social content, local influencer partnerships, directory and marketplace listings, school and community partnerships, referral programs, and executive brand amplification.
• Work within Alpha’s established brand alongside our creative team. We build trust through social proof, testimonials, referrals, and authentic content. Not ads.
• Launch in multiple markets simultaneously with localized messaging, channel mix, and pricing strategies while maintaining brand consistency. This role includes travel to launch markets.
• Build conversion tracking, attribution, and funnel analytics so every channel and every dollar can be measured.
• Own the registration and enrollment experience. You see a broken conversion path and you fix it, whether that means rewriting copy, restructuring the page, or working with engineering to rebuild the flow.
• Automate lead scoring, nurture sequences, and campaign operations. You think in systems, not one-off campaigns.
• Instrument everything. If we cannot measure it, we do not do it.

• Use AI as your default tool, not a nice-to-have. You write copy with AI, build audiences with AI, analyze campaign data with AI, and automate repetitive workflows with AI. Your first instinct for any new task is “how would I do this with an agent?”
• Punch above your weight. One…