Growth Marketing Manager

Our client, a growth-stage lifestyle and retail brand, is seeking a Growth Marketing Manager to lead customer acquisition efforts across paid, earned, and organic marketing channels. This individual contributor role is responsible for developing and executing full-funnel acquisition strategies that drive new customer growth, increase brand awareness, and deliver measurable business results. The ideal candidate combines strategic thinking, analytical expertise, and creative problem‑solving to optimize performance across the marketing funnel while ensuring alignment with brand objectives and customer experience standards.

• Develop and lead full-funnel customer acquisition strategies focused on driving new customer growth.
• Create audience‑first marketing plans informed by consumer insights, behavioral trends, and market opportunities.
• Identify opportunities to expand brand awareness and customer penetration within target segments.
• Collaborate cross‑functionally to align acquisition initiatives with broader brand, product, retail, and eCommerce priorities.
• Support annual and seasonal marketing planning, including forecasting and channel strategy development.

• Lead paid media strategy across channels including paid social, search, display, video, affiliate marketing, and emerging platforms.
• Partner with external agencies to execute campaigns, optimize performance, and improve marketing efficiency.
• Monitor and analyze KPIs including campaign pacing, audience engagement, attribution, ROAS, CAC, and conversion metrics.
• Drive testing and optimization initiatives across creative assets, messaging, targeting, and channel mix.
• Evaluate and recommend new acquisition opportunities, partnerships, and growth channels.

• Lead audience research and segmentation efforts to identify growth opportunities and consumer trends.
• Translate consumer insights into actionable marketing recommendations.
• Analyze customer behavior, conversion trends, and campaign performance to inform strategic decisions.
• Partner with analytics and CRM teams to improve understanding of customer journeys and lifecycle performance.

• Collaborate with PR and agency partners to support earned media initiatives that increase brand visibility.
• Align acquisition efforts with organic social media and content strategies.
• Support integrated campaign planning to ensure consistent messaging across all customer touchpoints.

• Develop recurring performance reports and executive-level insights.
• Identify opportunities to improve acquisition efficiency and overall marketing effectiveness.
• Make strategic recommendations based on performance data and business objectives.
• Maintain operational excellence across campaign planning, execution, timelines, and reporting.

• 5-8 years of experience in growth marketing, acquisition marketing, or performance marketing.
• Experience with in omnichannel retail, consumer products, fashion, lifestyle, or similar brand environments.
• Demonstrated success driving measurable new customer acquisition growth.
• Strong understanding of full-funnel marketing strategy and execution.
• Experience managing external agency relationships.
• Advanced knowledge of acquisition metrics, including:
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Conversion Rate
  • Attribution
  • Customer Lifetime Value (LTV)
  • Funnel Performance Metrics
• Strong analytical and data interpretation skills.
• Excellent project management and organizational abilities.
• Effective communication and cross-functional collaboration skills.
• Ability to thrive in a…