VP, Marketing

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** Welcome to the Agentic Commerce Era**## At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of Big Commerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market.

We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.

The
** Vice President of Marketing
** at  sets and drives the marketing strategy for a business unit called Feedonomics — spanning demand generation, product marketing, brand, customer advocacy, and retention across all customer segments. This is an executive leadership role for someone who can operate as a strategic partner to the C-suite while staying close enough to the work to shape a pipeline forecast, a brand platform, and a customer story in the same week.  

You'll own the marketing P&L, build and scale a multi-functional organization through your Directors, and be the executive voice for marketing across the business. You'll set the segment strategy that your team executes against, ensuring marketing's seat at the table in company-wide planning, and make the resourcing and investment calls that determine where marketing dollars create the most value. If you love setting direction as much as you love getting into the details when it matters, this role is built for you.
** What You'll Do:
** Marketing Strategy & Vision
* Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy into one coherent narrative and operating plan
* Define how marketing prioritizes across customer segments (including Mid Market and Enterprise), balancing near-term pipeline needs against long-term brand and category investment
* Represent marketing in company-wide strategic planning, working directly with the CMO and executive leadership team to align marketing investment with business priorities  Revenue & Pipeline Ownership
* Own the marketing-sourced pipeline and revenue number across all segments, with full accountability for forecasting, performance, and in-flight strategy adjustments
* Set budget and resource allocation across demand generation, product marketing, brand, and retention functions, and defend that investment with clear ROI
* Partner with Sales and Finance leadership on shared revenue targets, funnel efficiency, and go-to-market alignment

Brand & Product Marketing Leadership
* Own the company's brand positioning for Feedonomics & Big Commerce and ensure segment-level messaging (led by your team) rolls up into one consistent, differentiated market position
* Set the go-to-market strategy for major product launches and act as the executive sponsor connecting Product, Sales, and Marketing on roadmap and positioning decisions
* Ensure the voice of the customer — across every segment — is represented at the leadership table  Customer Advocacy & Retention Strategy
* Set the strategy for turning customers into advocates and reducing churn through marketing-led retention and expansion programs
* Champion customer marketing as a growth lever, not a support function, and…