Digital Media Director

KEN is a media agency that uses data and cultural instinct to build campaigns that evoke emotion, spark curiosity and forge lasting connections. Our belief is simple: everything is media. We work across sound, sight, touch, scent and taste to deliver results that last and can be measured.

Our work starts with three questions: where the brand is going, who we're reaching and what's out there in the media landscape. From there we deliver cross-channel media strategy, retail and commerce media, multi-touch attribution, consumer journey mapping, audience building, flowchart management and in-flight optimization and reporting.

We're looking for a senior, client-facing digital media leader to lead digital and retail media across KEN's roster, from planning to the final report. Embedded in our office as part of the team, you'll find the digital and commerce opportunity in every brief, build it into the plan and make sure it gets delivered and measured.

You’ll partner with our Head of Media on the digital side of pitches and RFPs and act as the senior digital point of contact for clients. You'll work with the digital execution team that handles media activation, packaging every plan so it's delivered well and reported clearly. You'll also set the standards, playbooks and training that grow KEN's in-house digital capability.

The Digital Media Director reports to the Head of Media. This is an on-site, full-time at the KEN office in Austin, Texas.

• Client Leadership:
  Act as the senior digital point of contact for KEN's clients. Meet with clients to discuss strategy, present results, guide ongoing updates and recommend new channels or products that fit their goals.
• Partnership with the Head of Media:
  Work closely with KEN's Head of Media to align digital with each client's overall media strategy, share pitch and account priorities and present a single, integrated plan.
• Retail Media and Commerce:
  Lead retail media planning and help build KEN's retail media offering. Build retail media strategies across on-site and off-site inventory (Amazon Ads and DSP, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing and emerging retail media networks) that tie brand building to sell-through. Plan joint business plans and co-op investments with retail partners, use closed-loop sales data and clean rooms (such as Amazon Marketing Cloud) to measure incremental sales and connect retail media to the client's broader brand and media plan.
• Amazon Ads:
  Own Amazon strategy, budget setting and pacing within the total media plan, including tentpole flighting for Prime Day, Big Deal Days and key product launches. Lead Sponsored Products, Sponsored Brands and Sponsored Display, from campaign structure and keyword and audience targeting to bid, budget and placement optimization, headline placements, Store traffic drivers and video units. Plan and optimize Amazon DSP across programmatic display, online video and OTT on Fire TV.
  
  Report Amazon performance in the same dashboard as the rest of the plan, tracking ROAS, ACOS, TACOS, new-to-brand and branded search lift and brief Bakery on creative specs and assets for Sponsored Brands and DSP units.
• Pitch Support:
  Partner with the Head of Media on the digital and retail media part of new-business and organic-growth pitches. Build the digital recommendation, present it alongside KEN leadership and help scope deliverables, budgets and timelines.
• Organic Growth:
  Set retention and growth goals for the digital part of each account and spot ways to expand digital and retail media programs with existing clients.
• Digital Planning:
  Review incoming client opportunities and prepare a summary for leadership. Build cross-channel…