Campaign Creative Lead, Consumer

ADVANCE YOUR CAREER. ADVANCE THE WORLD. At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future. Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward.

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THE ROLE AMD is looking for an experienced creative leader to serve as the dedicated Creative Lead for our Consumer Client business. As part of the AMD Brand + Creative team, reporting to the Head of Creative, you will be the primary creative partner to the Consumer Client marketing team and will shape the ideas, stories, and creative systems that bring AMD-powered consumer PC experiences to market.

You will translate segment strategy, product value, and audience insight into distinctive, audience-first creative across launches, integrated campaigns, social, web, creator partnerships, paid media, retail, experiential, and always-on content. Beyond leading individual assignments, you will help establish creative frameworks for the Consumer Client portfolio, connecting campaigns and content programs so they build on one another rather than operate as separate initiatives.

This role requires an AI-enabled storyteller with strong video and motion fluency who can lead creative development across modern production approaches, from concepting, visualization, and pre-production through traditional, hybrid, and generative image and video execution, operating within AMD’s brand guidelines.

You will partner closely with Consumer Client marketing, product marketing, social, media, web, PR, regional teams, external agencies, production partners, and creative technology. You will help create repeatable content systems that improve speed, adaptability, and asset reuse while maintaining a high standard of craft, originality, and AMD brand integrity.

THE PERSONYou are a collaborative, solutions-oriented creative leader with strong storytelling instincts and a clear understanding of consumer behavior, culture, and modern content ecosystems.

You combine creative ambition with sound strategic judgment. You can develop original concepts, shape compelling narratives, and guide teams through ambiguity. You understand how to create a powerful hero expression and translate it into a modular system that remains relevant across audiences, channels, markets, and moments.

You are fluent in video- and motion-led storytelling and understand how consumers engage with technology brands across social platforms, creator ecosystems, retail, web, paid media, experiential touchpoints, and emerging AI-driven discovery environments.

You are an AI-enabled storyteller who understands where generative workflows can improve speed, flexibility, and scale and where human craft is essential.

You are also a strong steward of quality. You can distinguish original, effective, and brand-right work from generic output, establish clear expectations early, and give teams and partners the direction they need to solve creative problems effectively.

KEY RESPONSIBILITIES     Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment.
Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context.
Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution.
Partner with marketing leaders to strengthen briefs, clarify the…