Influencer Marketing Team Lead in e-commerce

Printful is a US- and EU-based e-commerce brand and a global leader in the Print-on-Demand industry.

• Oversee 30+ influencer collaborations per month targeting the US market, ensuring deadlines, content quality, and performance targets are met
• Manage a team of 3 influencer marketing specialists, establish clear KPIs, monitor individual performance, and drive consistent results
• Track and optimize campaign performance, focusing on CPM, reach, engagement rates, and overall marketing efficiency
• Identify high-performing creators, oversee negotiations, and build long-term partnerships that deliver measurable results
• Manage workflows using Airtable, Looker, and Google Workspace
• Provide regular performance reports, identify bottlenecks, and implement process improvements

• 5+ Years of experience in influencer marketing, including 2+ years in a team leadership role
• English proficiency at Upper-Intermediate (B2) level or higher
• Strong understanding of influencer marketing metrics, including CPM, CPC, ROAS, and ROMI
• Proven ability to manage multiple campaigns, prioritize effectively, and consistently achieve KPIs
• Strong analytical thinking, ownership, and problem-solving skills
• Proactive mindset, excellent negotiation skills, and a friendly, collaborative communication style
• Must reside outside Russia and Belarus

• Full-time contractor role
• Compensation is paid in USD/EUR and discussed during the interview