Performance Marketing Manager

We're looking for an Associate Marketing Manager
- Performance Marketing to take hands‑on ownership of paid user acquisition across A1

Apps portfolio of mobile apps. This is an execution-focused role for someone who enjoys working directly inside ad platforms, optimizing campaigns, analyzing performance, and making data‑driven growth decisions. The role has a strong focus on Google Ads / Google App Campaigns and Apple Search Ads
.

• Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads
  .
• Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
• Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality
  .
• Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets
  .
• Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
• Build clear performance reports and trackers to support faster decision‑making.
• Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.

• 3–6 years of hands‑on performance marketing experience
  , ideally in mobile apps.
• Strong experience with Google Ads / Google App Campaigns and Apple Search Ads/ Meta/Tiktok
• Proven ownership of campaign execution, optimization, reporting, and budgets.
• Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance
  .
• Analytical mindset with the ability to turn data into clear campaign actions.
• Strong execution discipline and attention to detail.
• Experience with app growth, consumer internet, subscription apps, or product‑led businesses is a plus.