Global Paid Media Manager

Goodway Group is one of AdAge's 2026's BEST PLACES TO WORK
! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two Mar Tech Breakthrough Awards and a certified service partner to The Trade Desk.

* We are only accepting candidates outside of the US
* Please only apply if you reside outside of the US
* Priority for those who live in Brazil, Colombia, Mexico, and Peru.

The Paid Media Manage
r is responsible for the strategic planning, activation, optimization, and management of social programmatic media campaigns. This role translates client communication strategies, customer journeys, audience insights, and business objectives into effective media activation plans.

The ideal candidate has strong experience managing performance-focused social campaigns, particularly through programmatic buying environments. Experience supporting commerce, retail media, direct-response, or growth-focused clients is required. Paid search experience is helpful but not required.

What You’ll Do

Strategic Media Activation:

• Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives, audience insights, and customer journeys.
• Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks.
• Execute and optimize campaigns across social and programmatic platforms, including relevant DSPs, Meta, Tik Tok, Linked In, Pinterest, Snapchat, and other emerging platforms.
• Make activation and investment decisions based on business goals, audience behavior, campaign performance, and available client or proprietary data.
• Manage performance against metrics such as reach, frequency, CTR, conversion rate, CPL, CPA, CAC, ROAS, and other client-specific KPIs.
• Apply a test-and-learn approach across audiences, creative, placements, bidding strategies, inventory, frequency, and campaign structure.
• Oversee the full campaign lifecycle, including setup, trafficking, QA, optimization, troubleshooting, reporting, forecasting, and billing.
• Ensure brand safety, fraud prevention, viewability, tracking accuracy, and data-quality transparency across campaigns.
• Support audits of prospective and existing client social and programmatic accounts.
• Identify opportunities to expand campaigns, test new buying strategies, and improve efficiency and scale.

Client Service:

• Develop comprehensive social programmatic activation plans aligned with each client’s business goals and customer journey.
• Translate media objectives and strategic recommendations into clear social and programmatic campaign plans.
• Anticipate client needs and provide proactive, data-informed recommendations.
• Present campaign performance, analysis, and insights to clients and internal stakeholders.
• Explain platform strategies, investment decisions, results, and optimization recommendations in clear business terms.
• Build trusted client relationships through responsive communication, reliable execution, and strategic guidance.

Cross-Functional Collaboration:

• Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams to deliver a cohesive consumer experience.
• Work closely with media planning teams to manage campaign delivery and provide ongoing optimization recommendations.
• Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines across internal and client teams.
• Contribute social programmatic expertise to broader media planning discussions, business reviews, and client presentations.
• Support and mentor junior team members by sharing platform knowledge, activation standards, and optimization best practices.

Thought-Leadership:

• Help establish and refine social programmatic activation standards, processes, and best practices.
• Stay current on platform changes, privacy developments, measurement capabilities, inventory quality, emerging technologies, and industry…