Associate Director, Influencer Marketing

We're looking for an Associate Director, Influencer & Creator Marketing to provide hands-on strategic and operational leadership across a portfolio of client accounts. This role combines deep influencer and creator expertise with team leadership, quality control, and senior client counsel - ensuring programs are strategically sharp, operationally sound, and built to deliver measurable business impact.

You'll be serving as the go-to resource for complex strategy, campaign planning, executional challenges, measurement, and executive-ready storytelling. You'll also manage a select book of enterprise-level clients, staying close enough to the work to step in when an account requires senior guidance, stabilization, or escalation support.

As part of Wpromote's Creative organization, you'll help advance an integrated approach to influencer and creator marketing - connecting organic influence, creator content, paid amplification, affiliate and commerce opportunities, experiential moments, analytics, and broader media strategy to drive full-funnel outcomes.

• Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote's standards.
• Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges.
• Potential to directly manage team members, including regular performance conversations, development planning, and career pathing.
• Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders.
• Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs.
• Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting.
• Overseeing the onboarding of new accounts and major campaign work streams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management.
• Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships.
• Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories.
• Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans.
• Guiding paid amplification and creator-content integration strategies, including usage rights, allow listing/partnership ads, creative testing, and the handoff of creator assets into paid media workflows.
• Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization.
• Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable.
• Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation.
• Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities.
• Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way.
• Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients.
• Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required.

• 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs.
• At least 1 year of people-management experience, with a…