Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.

This is a hands-on performance role focused on Google Ads, Meta Ads, Linked In Ads, conversion tracking, campaign optimization, and ROAS
. You'll own campaigns from strategy and budget allocation through testing, optimization, and reporting.

• Manage and optimize Google Ads, Meta Ads, Linked In Ads
  , and other paid channels
• Develop campaign structures, targeting, and audience strategies
• Own advertising budgets, spend allocation, and pacing
• Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates
• Test creatives, messaging, audiences, and landing pages
• Optimize campaigns based on performance and conversion data
• Implement and validate conversion tracking and attribution
• Build weekly and monthly performance reports with actionable insights
• Identify opportunities to scale profitable campaigns
• Collaborate with creative, sales, and leadership teams

• 3+ years of performance marketing or paid media experience
• Strong hands-on expertise with Google Ads and Meta Ads
• Experience managing meaningful paid advertising budgets
• Strong understanding of:
• ROAS and CAC
• CPL and CPA
• Conversion tracking
• Attribution
• Campaign optimization
• Demonstrated success improving ROAS or customer acquisition efficiency
• Strong analytical and data-driven decision-making skills
• Experience with creative and landing-page testing
• Ability to independently manage and optimize paid campaigns
• Strong written and verbal English communication

• Improved ROAS and customer acquisition efficiency
• Lower CAC, CPA, and CPL
• Consistent growth in qualified conversions
• Efficient budget allocation and campaign scaling
• Accurate conversion tracking and attribution
• Clear, actionable performance reporting