Senior Media Planner

As a Senior Media Planner, Performance, you will strive to understand your clients' businesses and any challenges they face, and develop new ways to help them drive their business forward.

You will plan and build paid advertising campaigns on Google, Microsoft Advertising, Meta, Linked In, Tik Tok, programmatic display platforms, and other digital platforms, whether that's driving conversions or launching awareness and consideration campaigns.

Your daily tasks include media planning, ad-buying, campaign trafficking, optimizing performance, and reporting. You will also be responsible for leading client relationships, including reporting calls and strategy meetings.

You will partner with the Brand Media team to build every plan as one connected system, and provide dotted-line guidance to Associate Media Planners as you deepen your expertise across the performance mix.

• Participate in the development of integrated media plans and strategies, contributing directly to performance channel strategy and plan direction
• Oversee end-to-end management of media campaigns in performance platforms, from setup and trafficking through optimization and reporting
• Execute a wide variety of online media, focusing on PPC and paid social, as well as display and video
• Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams before launch
• Implement and monitor tracking of KPIs and overall ROI
• Design and run structured tests across creative, audiences, and bidding, and translate results into optimization recommendations
• Construct and deliver detailed reports every month and present them to clients
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Partner with the Brand Media team so brand and performance tactics run as one plan
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review of client-facing reports and feedback on their work, without formal performance management authority
• Conduct industry, competitive, and audience research using media tools and agency resources
• Maintain daily campaign pacing and budget tracking
• Work alongside measurement, creative and other teams within FINN to ensure campaigns are a success
• Evaluate new media platforms and tools, and develop points of view on their fit for clients
• Stay up-to-date with media trends and best practices

• Bachelor's degree, or equivalent experience
• 3-4 years of advertising or media agency experience, with hands-on performance media management
• Strong math and analytical skills
• A creative and innovative thinker
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations
• Exceptional written and verbal communication skills, with the ability to communicate across all levels of employees, partners, and clients
• Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment
• Experience guiding or reviewing the work of junior planners a plus

• G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
• Paid search platforms (Google Ads, Microsoft Advertising)
• Self-serve social media platforms (Meta, Linked In, Tik Tok, Reddit, Pinterest, Snapchat, X)
• Familiarity with programmatic buying platforms such as DV360 or The Trade Desk, or similar tools
• Google Marketing Platform (Campaign Manager, Google Analytics, Google Tag Manager, Looker Studio)
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning,…