Digital Marketing Specialist

Synbus is looking for a results-driven Digital Marketing Specialist to join our growing digital marketing and technology team.

In this role, you will develop, manage, and optimize multi-channel digital marketing strategies that help businesses increase online visibility, generate qualified leads, improve conversions, and maximize return on investment (ROI).

The ideal candidate combines creative marketing thinking with analytical decision-making and has hands-on experience managing paid advertising campaigns, social media marketing, content strategies, and marketing performance analytics.

You will collaborate with our SEO specialists, web developers, designers, and automation teams to deliver integrated digital marketing solutions for local and international clients.

We are looking for someone who takes ownership of campaign performance, understands customer behaviour, and continuously improves results through data, experimentation, and modern AI-powered marketing tools.

• Digital Marketing Strategy:
  Develop and execute integrated digital marketing strategies aligned with client objectives, target audiences, and business growth goals.
• Paid Advertising:
  Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns, including search, display, remarketing, and conversion-focused advertising.
• Social Media Marketing:
  Develop and manage social media marketing campaigns across Facebook, Instagram, Linked In, and other relevant platforms.
• Campaign Optimization:
  Monitor campaign performance, refine audience targeting, manage advertising budgets, and improve key metrics such as CPC, CPL, CPA, conversion rate, and ROAS.
• Content Marketing:
  Collaborate with content creators and designers to develop engaging marketing content, promotional campaigns, landing page copy, and digital advertising creatives.
• SEO
  
  Collaboration:
  
  Work closely with SEO specialists to align paid advertising, organic search, and content marketing initiatives.
• Analytics and Reporting:
  Track website traffic, campaign conversions, user engagement, and marketing performance using Google Analytics 4, Google Tag Manager, and advertising dashboards.
• Conversion Rate Optimization:
  Analyze user journeys, recommend landing page improvements, and conduct A/B testing to increase lead generation and conversion rates.
• Email Marketing:
  Support email marketing campaigns, audience segmentation, lead nurturing, and customer retention initiatives.
• Marketing Automation:
  Identify opportunities to streamline campaign reporting, lead management, and marketing workflows using AI-powered and automation tools.
• Market Research:
  Conduct competitor analysis, audience research, and digital marketing trend assessments to identify new growth opportunities.
• Client Reporting:
  Prepare clear performance reports, communicate campaign insights, and recommend actionable improvements based on measurable business outcomes.

• Minimum 2 years of hands-on experience in digital marketing, performance marketing, or a related role.
• Proven experience managing Google Ads, Meta Ads Manager, and digital advertising campaigns.
• Strong understanding of digital marketing funnels, audience targeting, remarketing, and lead generation strategies.
• Practical knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Experience developing and implementing social media marketing and content marketing strategies.
• Understanding of SEO fundamentals, keyword research, on-page optimization, and search marketing.
• Ability to analyze campaign performance and translate marketing data into actionable recommendations.
• Experience managing advertising budgets and optimizing campaigns for measurable ROI.
• Strong written and verbal English communication skills.
• Excellent organisational skills, attention to detail, and ability to manage multiple projects independently.
• Familiarity with marketing performance metrics, reporting dashboards, and A/B testing.
• Ability to work effectively in a remote, collaborative environment.