Ads Specialist

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and Linked In Ads
.

This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth
. You'll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.

If you know how to turn ad spend into measurable business results, this role is for you.

• Build and manage campaigns across Google Ads, Meta Ads, and Linked In Ads
• Develop targeting, keyword, audience, bidding, and budget strategies
• Conduct audience, keyword, and competitor research
• Manage Search, Display, Performance Max, paid social, and remarketing campaigns
• Identify opportunities to scale winning campaigns efficiently

• Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality
• Optimize budgets, bids, audiences, placements, and campaign structures
• Run structured A/B tests across:
• Ad creative and copy
• Audiences and targeting
• CTAs and messaging
• Landing pages
• Use Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate

• Manage and validate conversion tracking using GA4 and Google Tag Manager
• Monitor attribution and campaign performance across channels
• Prepare weekly and monthly performance reports
• Translate data into clear optimization and scaling recommendations
• Proactively identify performance issues before they impact results

• Analyze the customer journey from click to conversion
• Identify landing-page and funnel bottlenecks
• Collaborate with creative and marketing teams to improve campaign assets
• Recommend improvements that increase conversion rates and lead quality

• 2+ years of hands-on paid media / performance marketing experience
• Strong experience managing Google Ads and Meta Ads
• Experience with PPC, paid social, lead generation, and conversion-focused campaigns
• Strong understanding of:
• ROAS, CPA, CPC, CTR and conversion rate
• Attribution and conversion tracking
• Audience targeting and remarketing
• Budget optimization and campaign scaling
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
• Strong analytical and reporting skills
• Excellent written and verbal English
• Ability to independently manage multiple campaigns during U.S. business hours

• Linked In Ads experience
• You Tube Ads or Tik Tok Ads experience
• Landing page and CRO experience
• Multi-channel attribution knowledge
• Experience managing multiple client accounts
• Familiarity with automation, scripts, and advanced bidding strategies

Google Ads | Meta Ads | Linked In Ads | GA4 | Google Tag Manager | Paid Media Reporting Tools

• Higher ROAS and stronger campaign profitability
• Lower CPA and improved conversion rates
• Increased qualified leads and conversions
• Efficient budget utilization and campaign scaling
• Accurate conversion tracking and attribution
• Consistent testing and performance improvement