Marketing Associate IV | Paid Media & Paid Social

United States

We are seeking an experienced Paid Media professional specializing in Paid Social to support Corporate Marketing and Public Affairs initiatives for a leading global technology organization.

This role is part of an in house Global Media team responsible for developing, executing, and optimizing digital media campaigns across major social platforms. The ideal candidate brings deep expertise in paid social advertising, media planning, campaign execution, performance analytics, and digital advertising technology.

You will collaborate with Marketing, Decision Science, Creative, Marketing Technology, and external agency partners to execute integrated media strategies that drive measurable business outcomes.

This opportunity is ideal for a detail oriented, analytical professional who thrives in a fast paced environment and understands how to translate media strategy into successful campaign execution.

Support the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels.

Manage tactical campaign details, timelines, deliverables, approvals, and launch readiness.

Execute media plans aligned with marketing objectives, audience strategies, and business priorities.

Oversee campaign setup, trafficking, quality assurance, troubleshooting, and reporting.

Ensure consistent execution across digital advertising platforms while maintaining operational efficiency.

Campaign Performance & Optimization

Monitor campaign delivery, budget pacing, audience performance, and overall effectiveness.

Conduct regular campaign health checks to identify performance trends, risks, and optimization opportunities.

Analyze campaign data and recommend adjustments to improve performance and media efficiency.

Support campaign measurement, performance reporting, and ongoing learning initiatives.

Partner with analytics and research teams to evaluate campaign effectiveness and translate findings into actionable recommendations.

Paid Social & Measurement

Leverage Meta Ads Manager and other digital advertising platforms to support campaign activation and optimization.

Support audience targeting strategies, creative testing, and campaign performance analysis.

Implement A/B testing and structured learning agendas to improve marketing effectiveness.

Contribute to measurement initiatives involving brand lift, conversion lift, and media mix modeling.

Apply data driven insights to optimize paid social strategies across brand and performance marketing initiatives.

Cross Functional Collaboration & Agency Management

Collaborate with Marketing, Decision Science, Creative, and Marketing Technology teams to align campaign execution with business objectives.

Coordinate with external media agencies on campaign launches, delivery, pacing, optimization, and troubleshooting.

Ensure agency partners follow established service expectations, advertising best practices, and platform guidelines.

Proactively identify and resolve technical or operational challenges affecting campaign delivery, measurement, or creative execution.

Leverage AI tools, internal resources, and advertising platform expertise to streamline workflows and resolve issues.

Process Improvement & Operational Excellence

Improve campaign execution workflows, reporting processes, and quality assurance standards.

Maintain documentation, trafficking checklists, naming conventions, and operational best practices.

Identify opportunities to increase efficiency, accuracy, and scalability across media operations.

Support continuous improvement initiatives within the Global Media organization.

7+ years of professional experience in digital media, including at least 3 years of hands on paid social advertising experience.

Expert level proficiency with Meta Ads Manager and strong familiarity with other paid social and digital advertising platforms.

Demonstrated experience developing, executing, and optimizing paid media strategies and campaigns.

Strong understanding of digital advertising operations, campaign trafficking, audience targeting, and performance optimization.

Experience analyzing campaign results, monitoring media delivery, and providing actionable performance recommendations.

Knowledge of A/B testing, campaign measurement, and marketing effectiveness methodologies.

Experience supporting campaign reporting, quality assurance, and execution across multiple…