Senior Ecommerce Growth Strategist

Own full-funnel strategy, lifecycle marketing, and AI-driven growth for ecommerce brands, from acquisition through retention.

Full-time

Employment type

Remote, U.S.

Location

5+ years

Experience

The Senior Ecommerce Growth Strategist is responsible for leading comprehensive ecommerce strategies for Pyxl’s marketing partner portfolio, owning the full customer lifecycle from acquisition through retention. Your primary focus areas are email marketing, lifecycle automation, content strategy, and conversion optimization — all executed with the expectation that you’re using AI to work faster and think bigger than a traditional strategist could.

This role requires a blend of analytical thinking, creativity, and deep ecommerce marketing expertise. While the primary focus is ecommerce clients, you may also support non-ecommerce clients across Pyxl’s broader portfolio, bringing the same strategic rigor to a variety of industries and business models. You’ll act as the primary marketing point of contact for assigned clients, ensuring alignment between their goals and the agency’s deliverables alongside the designated Project Manager.

A note on AI:
This isn’t a role where AI is a nice-to-have or a line item in your job description. At Pyxl, AI is embedded in how we do the work. We expect you to use AI daily — for research, analysis, content development, segmentation logic, reporting, and anything else where it makes you more effective. You bring the expertise and judgment. AI extends your reach.

• Serve as the primary strategic marketing partner for ecommerce clients, leading with insight-driven recommendations to grow revenue and customer lifetime value.
• Develop and oversee end-to-end ecommerce marketing strategies that align with each client’s business objectives, audience, and stage of growth.
• Facilitate discovery workshops and strategy sessions with clients and internal teams to align on goals, customer journeys, and channel priorities.
• Lead client meetings to discuss performance, strategic recommendations, and roadmap planning.
• Present detailed project plans for ecommerce initiatives including email, content, paid media, and marketing automation.
• Identify new opportunities that support client goals alongside the Director of Marketing.

• Own email marketing strategy and execution, including campaign planning, segmentation, A/B testing, and performance optimization.
• Build and optimize Klaviyo flows including welcome series, abandoned cart, post-purchase, win-back, browse abandonment, and other lifecycle automations.
• Develop audience segmentation strategies to drive personalized, high-converting communications across the customer journey.
• Continuously audit and optimize flow performance, email health metrics, and deliverability.
• Use AI-assisted workflows to scale personalization across email and lifecycle programs — from copy variations to segmentation logic to send-time optimization.

• Develop content strategies that support ecommerce goals, including product storytelling, SEO-driven content, and on-site merchandising copy.
• Guide content calendar development aligned to promotional calendars, product launches, and seasonal moments.
• Collaborate with design and development teams to ensure cohesive brand and conversion-optimized experiences across all digital touchpoints.
• Oversee or assist with CRO initiatives, including landing page strategy, UX recommendations, and on-site content.

• Own end-to-end tracking, reporting, and interpretation of ecommerce marketing performance through to revenue using Google Analytics, Klaviyo, and other reporting tools.
• Monitor…