Product Marketing Lead

About Bizzabo Bizzabo is the Event Experience Operating System for modern enterprise organizations, and the intelligence behind every great event. Corporate event teams use Bizzabo to run complex event portfolios across in-person, virtual, webinar, and field events, unify their data, and prove the business impact of every event they run. Description About Bizzabo Bizzabo is the Event Experience Operating System for modern enterprise organizations, and the intelligence behind every great event.

Corporate event teams use Bizzabo to run complex event portfolios across in-person, virtual, webinar, and field events, unify their data, and prove the business impact of every event they run. We've powered more than 100,000 events for millions of attendees. We're a Leader in the Forrester Wave for B2B Event Management Technology and the only vendor in that evaluation named a Customer Favorite.

Founded in 2011, we're headquartered in New York with offices in Montreal, Kyiv and Tel-Aviv. The category is changing fast. Event teams are being asked to run more programs with fewer people and prove revenue impact on every one of them, and AI is reshaping what an event platform should do. We're building for that future, and we need someone to tell that story.

About

The Role You’ll own how Bizzabo is understood: by buyers, by our sales team, by analysts, and by the AI agents our own teams now work with every day. This is a lead role with real scope. You’ll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the full Event Experience OS, including the agentic capabilities we’re bringing to organizers, attendees, and sponsors.

You’ll sit at the intersection of Product, Sales, Account Management, and Marketing, and you’ll report directly to our Co-founder and CMO. We're looking for a builder. You’ll have strong partners across Brand, Demand Generation, and Enablement, but no layers between you and the work. If you want to shape a category, not maintain someone else's messaging deck, this is the role.

You’ll also get to work the way we work. Claude is part of everyone's day  teams use Claude and Claude Cowork daily, with Skills built on our own messaging, product, and competitive knowledge, and you’ll have the freedom to automate anything that slows you down. Requirements What you'll do

• Own positioning and messaging for the Event Experience OS. Translate new agentic capabilities into clear, provable value for enterprise event leaders, and keep the story consistent from the website to the last call before signature.
• Run launches end to end. Partner with Product on what we build and why, then own the go-to-market: narrative, pricing and packaging input, launch plan, field readiness, and customer communication.
• Help us win competitive deals. Own competitive intelligence against legacy event management platforms and newer point solutions. Build battle cards, landmine questions, and objection handling that reps actually use, and run win/loss analysis to sharpen them.
• Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is sold, not just shipped.
• Lead analyst relations day to day. Own our Forrester and Gartner relationships, evaluation submissions, and briefings, plus our presence on peer review sites like G2, Trust Radius, Capterra, and Gartner Peer Insights.
• Turn customers into proof. Work with Account Management to build case studies, reference programs, and the metrics that make our claims specific.
• Drive adoption. Partner with Account Management to get existing customers using what we ship, through release communications,…