Demand Generation Manager

Our client is a fast-scaling, AI-powered SaaS platform used by enterprise and mid-market businesses globally, looking for a Demand Generation Manager to own the top of the funnel: driving qualified pipeline through organic channels and owned paid budget.

This is a pipeline-accountable role rather than a brand or content-focused one, offering the chance to join a platform that has already established strong traction in the market, while still operating with the agility and impact of a small, growing team.

This role will be sitting with the Sales team.

• Owning organic acquisition: SEO, content distribution, community/social, partnerships and co-marketing
• Planning and managing paid spend across paid search, paid social and retargeting against a defined CAC target
• Building nurture sequences (email/lifecycle) to move leads from top-of-funnel to sales-ready
• Defining and owning the MQL → SQL handoff with Sales, including lead scoring criteria
• Running experiments across channels and killing/scaling based on cost-per-lead and pipeline contribution
• Maintaining and optimising landing pages and basic on-page SEO
• Weekly funnel reporting (MQLs, SQLs, cost-per-lead, channel ROI) and monthly readouts to senior leadership
  
  Owning the marketing side of the CRM/marketing automation stack (Hub Spot)

• 90 days: funnel instrumented and reporting live, at least one paid and one organic channel live
• 6 months: predictable pipeline contribution from 2–3 channels, CAC trending down
• 12 months: demand gen contributing a defined, measurable share of new pipeline each quarter

• Approx 3-6 years in B2B SaaS marketing, with demand generation or growth marketing as the core focus (not a generalist marketing background)
• Direct, hands-on paid budget experience; not just briefing an agency
• Comfortable owning a number and being measured against it, sales-rep style
• Working knowledge of a marketing automation/CRM platform (Hub Spot preferred)
• SEO and content distribution literacy
• Experience of working in a small company set up

• Fully remote
• Quarterly onsite QBRs (Oslo, London)
• Ability to carve out and shape the department