Admin and Social Media Specialist

This role is primarily focused on creating engaging,high-performing content across organic social media, founder-led content andpaid advertising.

The right person will have an excellent understanding ofwhat makes people stop scrolling, watch, engage and click. They will be highly-skilled in short-form video editing, have a strong visual eye and understand how small details such as pacing, hooks, first frames, captions and timing cansignificantly impact content performance.

Graphic design experience would also be highly regarded,particularly across print, digital and packaging design, however this issecondary to exceptional content creation and video editing ability.

• Edit short-form video content for Instagram, Facebook,Tik Tok and other digital channels
• Turn raw founder, team, lifestyle, product andbehind-the-scenes footage into polished, engaging content
• Create founder-led content using supplied footage, imagery,scripts, voiceovers and creative direction
• Edit UGC and customer content into engaging social and paidadvertising creative
• Create Reels, short-form videos, carousels, static graphic sand other social content
• Identify strong hooks, first frames and opening moments to maximise attention and retention
• Understand pacing, storytelling, transitions, captions,audio and visual hierarchy
• Repurpose existing footage into multiple pieces of creative
• Create variations of successful content concepts for testing
• Stay up to date with emerging social media trends, format sand editing styles

• Create paidadvertising creative for Meta across video, static and carousel formats
• Edit UGC andother video content specifically for performance marketing
• Createmultiple creative variations using different hooks, messaging, imagery and formats
• Understand the difference between organic social content and performance-focusedadvertising
• Work with the marketing team to refine and iterate creative based on performance
• Createcontent with attention, engagement and conversion in mind

• Designsocial media carousels and static content
• Createwebsite banners, campaign graphics and other digital marketing assets
• Work within established brand guidelines
• Maintain visual consistency across multiple brands and content channels
• Createsupporting graphics for email marketing and digital campaigns where required

• Designing and updating printed magazines using existing templates
• Creating product information documents and seasonal product guides
• Designingbrochures, cards, box inserts and other printed collateral
• Preparingprint-ready artwork
• Assisting with packaging design for Retreat Yourself products
• Creatingadditional digital and print campaign collateral

Graphic design qualifications and experience with print or packaging design would be highly regarded, but are not essential for an exceptional content creator and video editor.

• Experience working with e-commerce or direct-to-consumer brands
• Excellentshort-form video editing skills
• Strong experience using Cap Cut or similar video editing software
• Demonstrated experience creating content for Instagram, Facebook and/orTik Tok

• Experience creating content for brands or e-commerce businesses
• Experience creating paid social or Meta advertising creative
• Strong understanding of hooks, pacing, retention and engagement
• Excellentvisual judgement and attention to detail
• Strong Canva skills
• Understanding of brand consistency and visual identity
• Ability toturn a clear brief and supplied assets into polished creative
• Strong written and spoken English
• Excellent organisational and file-management skills
• Ability to manage multiple creative projects and deadlines
• Ability toreceive feedback and make changes quickly

• Experience within wellness, beauty or lifestyle
• Founder-ledor personal brand content experience
• UGC editingexperience
• Performance marketing or direct-response creative experience
• Graphic design qualification
• Adobe Illustrator, Photoshop or InDesign experience
• Printdesign experience
• Packagingdesign experience
• Pinterestcontent experience