Senior Manager of Marketing Operations Job Austin area,Texas USA,Marketing / Advertising / PR

We are looking for an AI-forward leader to lead Marketing Operations s person runs the systems, data, and processes behind our demand generation engine and owns lead flow from first touch to sales handoff. That includes Hub Spot and Salesforce administration, scoring and routing, campaign tracking, and the reporting marketing leadership uses to make budget and program decisions
You will set the direction for how the MOPs team uses AI, build the agents and automated workflows yourself, and train the team to build and run them. You will report to the VP of Revenue Operations, work daily with Demand Generation leadership, and coordinate with Sales, Sales Development, Customer Support, and Finance
Manage and develop Marketing Operations team members, setting clear priorities, coaching performance, and ensuring timely delivery of operational initiatives
Manage and optimize the marketing technology stack Hubspot, Salesforce, Lean Data, Allgood, Zoom Info, 6sense, Qualified, Active.ly), using automation and AI capabilities to improve workflows, segmentation, lead scoring, reporting, and data quality
Partner with Marketing leadership to implement and maintain consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarks
Improve cross-functional processes and reporting standards across Marketing, Sales, and Customer Support to reduce friction and provide reliable, actionable insights
Maintain marketing attribution and reporting frameworks, including multi-touch attribution, campaign ROI analysis, and dashboards that demonstrate marketing contribution to pipeline and revenue
Lead marketing automation platform implementations and migrations, including Hub Spot, overseeing data migration, CRM integrations, workflow configuration, lead scoring, campaign operations, testing, and user adoption
Own Hub Spot as the marketing automation platform and keep it in sync with Salesforce. This covers lead scoring, lifecycle stages, forms, nurture programs, and data quality
Coordinate implementation and ongoing optimization of the Partner Relationship Manager in Salesforce, including process documentation, stakeholder training, and adoption tracking
Partner with Marketing and Sales teams to improve lead management, routing, conversion, and SLAs through process enhancements and workflow automation
Manage marketing technology vendors and support platform evaluations, integrations, and data governance; recommend improvements and investments to Revenue Operations leadership
Partner with Revenue Operations and Finance to support revenue planning, forecasting, and reporting, ensuring marketing performance data is accurate and useful for decision-making
Lead and develop the Marketing Operations team. Decide where AI replaces manual work in lead management, reporting, and campaign operations, and train the team to build, test, and maintain those workflows
Own campaign tracking, including UTM standards, campaign hierarchy in Salesforce, lead source capture, and offline conversion events to paid platforms like Google and Meta
Support XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting
Drives AI adoption to improve team quality, speed, and focus, and shares outcomes with partners and leadership, for example through AI-assisted enrichment, list building, automated campaign and funnel reporting using approved tools such as Glean and Claude
Travel nationally, at least 15% of the time

Benefits

Flexible Time Off:
Recharge when you need, so you can stay energized and focused.
401k with employer math.
Stock options to purchase equity.
Health Savings and Flexible Spending Accounts.
Employee discount programs to lifestyle vendors and servcies.
Fully Covered…