Rev​/Marketing Operations Manager

Reporting to the VP of Marketing, the Rev/Marketing Operations Manager owns Hub Spot end to end — the instance, the data model, and the daily campaign build — and is the architect of how Agility measures marketing’s impact on revenue.
Our attribution challenge is real and unsolved: our CRM lifecycle doesn’t follow the textbook pattern, so conventional attribution models don’t work here out of the box. You will establish Hub Spot as the initial source of truth for marketing data, design a measurement approach that fits how our systems actually behave, evaluate first-touch, last-touch, and multi-touch attribution in Hub Spot, and make a defensible recommendation.

Just as important as building the model is explaining it: you will articulate the methodology — clearly and credibly — to the VP of Marketing, the broader organization, and our sales partners.

This is a builder’s seat, not an administrator’s. You will build and launch campaigns in Hub Spot on a daily basis, executing on behalf of the Associate Director, Demand Generation, who sets campaign priorities and briefs; you own build quality, instance governance, and measurement truth. You will partner closely with our Salesforce Administrator on the CRM boundary.

This role reports directly to the Director of Marketing — deliberately outside the campaign organization — so that measurement remains independent and credible with every stakeholder it serves.

You will also instrument our conversational AI pilot, including capturing baseline website conversion rates before go-live, so that the pilot’s impact is measured honestly from day one.

• A recommended attribution model (first-touch, last-touch, or multi-touch) is implemented in Hub Spot, documented, and understood by marketing, sales, and leadership — with the methodology presented and defended in plain language.
• Hub Spot operates as the initial source of truth for marketing data, reconciled cleanly with the Salesforce contact structure.
• Campaigns ship daily and weekly — on brief, on time, and to a quality standard — in support of demand generation priorities.
• Email compliance runs clean across all regional lanes — CAN-SPAM (US), CASL (Canada), GDPR/PECR (UK-EU) — with zero compliance incidents.
• The conversational AI pilot has a documented pre-launch conversion baseline and live measurement of its impact on conversion and meetings booked.
• Lead scoring, routing, and lifecycle workflows are rebuilt, documented, and trusted by sales.

• Design and implement Agility’s marketing attribution model in Hub Spot, working within the realities of our CRM lifecycle rather than the textbook version.
• Evaluate first-touch, last-touch, and multi-touch approaches; recommend one and defend the trade-offs.
• Present the methodology and its reporting to marketing, sales, and executive stakeholders, and iterate based on what the business needs to see.
• Build and maintain the dashboards leadership uses to make budget decisions — and be able to dissect and rebuild any dashboard from the underlying data.

• Build, QA, launch, and monitor campaigns in Hub Spot daily on behalf of the Associate Director, Demand Generation: emails, nurtures, workflows, forms, landing pages, lists, and segmentation.
• Operate the regional outbound email lanes and their differing consent regimes.
• Own campaign build quality end to end: deliverability, rendering, tracking, and data hygiene.

• Own the Hub Spot instance: architecture, permissions, integrations, data model, naming conventions, and documentation.
• Own compliance operations across CAN-SPAM, CASL, and GDPR/PECR, including consent management, suppression, and…