Sr Dir, Marketing Operations

This role is responsible serving as a senior strategic partner to the CMO and leading and streamlining marketing operations establishing the governance, operating rhythms, resources, budgets, agency model, workflows, and launch disciplines needed to drive focus, discipline, speed, and accountable execution. Partners with the CMO and Marketing Leadership Team to prioritize high-value opportunities, align teams and resources, and ensure programs are sufficiently financially viable, operationally executable, teams are aligned around shared priorities, and ready for successful systemwide launch and execution.

Translates Marketing priorities into clear organizational priorities, work streams, milestones, owners, and operating plans.

Leads the process to design a calendar of sales-driving programs, product launches, promotions, brand moments, value initiatives, and customer programs that can be brought to market cohesively across paid, owned, earned, digital, restaurant, and franchise channels.

Establishes and manages the operating cadence for the Marketing organization, including leadership forums, business reviews, planning cycles, and decision-making forums.

Connects work across Marketing functions to reduce silos, duplication, conflicting priorities, and executional gaps.

Leads preparation for critical CMO and Marketing Leadership Team reviews, ensuring decisions are framed clearly and leaders have the information needed to make them.

Leads the development and ongoing management of the annual integrated Marketing calendar, translating business, brand, menu, value, customer, and growth priorities into a cohesive commercial plan.

Partners with Brand Marketing, Product Marketing, Culinary, Digital & Growth, Communications, Operations, and other functions to build commercialized programs that connect compelling customer propositions with products, offers, experiences, and marketing.

Integrates product innovation, promotions, value, brand programs, partnerships, cultural moments, loyalty and digital initiatives into one connected Marketing calendar.

Owns the integrated portfolio of Marketing initiatives supporting the approved Marketing calendar.

Evaluates proposed additions against business impact, commercial potential, organizational capacity, timing, dependencies, and existing commitments.

Maintains an integrated view of programs, campaigns, product launches, digital initiatives, customer programs, and organizational priorities.

Leads Marketing budget operations and reporting in close partnership with Finance and Marketing leaders to provide clear visibility into budgets, commitments, actuals, forecasts, and risks.

Coordinates Marketing's annual budgeting, forecasting, and financial planning processes and monitors Marketing expenditures to flag significant variances and risks.

Leads the operating model and commercial management of Marketing's agency and external partnerships eliminating overlapping scope and improving effectiveness.

Leads agency scope and fee management, commercial negotiations, and ongoing financial governance in partnership with Procurement, Finance, Legal, and Marketing leadership.

Establishes consistent agency operating practices, workflows, business reviews, and performance expectations.

Leads Marketing's launch excellence discipline for priority programs, campaigns, products, promotions, digital initiatives, and other major business launches. Establishes clear launch milestones, readiness criteria, owners, dependencies, decision points, and escalation protocols.

Establishes regular readiness reviews that identify risks, gaps, and unresolved decisions and drives resolution of cross-functional issues that threaten launch success.

Ensures post-launch learnings are captured and incorporated into future launch processes.

Ensures the development, sequencing, and operational readiness of Marketing content and materials for franchisee-facing communications.

Establishes consistent processes, calendars, owners, and approval paths for Marketing information that must be communicated to the franchise system.

Partners with Franchise and Field teams to improve visibility into upcoming Marketing activity and readiness…