VP of Growth | DTC; Scaled + in Paid Media)

VP of Growth | DTC (Scaled $50M+ in Paid Media)

This range is provided by Acquire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

This is one of the rare moments in DTC where you can step into a $100M rocketship that still operates like a $50M growth machine—meaning there's massive untapped upside.

• Full ownership, zero politics
  :
  No CMO above you, no bureaucracy. You become the senior-most growth leader with control over strategy, execution, and outcomes.
• $100M brand with $50M opportunity gaps
  :
  Tons of untouched levers—deeper analytics, creative diversification, CRO, lifecycle optimization, influencer engines, retail synergies, international expansion.
• True inflection point
  :
  Expanding from a hero-product brand into a multi-audience, multi-category, omnichannel ecosystem. You'll design the playbook.
• Immediate impact
  :
  Low-hanging fruit everywhere. Wins show up within weeks, not quarters.
• Fast track to CMO/CGO
  :
  Direct partnership with founder/CEO, clear path to the top marketing seat as you deliver.
• Career-defining opportunity
  :
  Lead a global brand from $100M to $250M+ in 2-3 years.

Our client is a 9-figure DTC brand that's done something rare in this space—scaled to over $100M in revenue without outside investment, without toxic hustle culture, and without sacrificing great people doing great work.

Now they need someone to own their growth engine and architect the entire second era of growth.

Your two numbers:

• New customer acquisition (volume and pacing)
• First-order contribution margin

Your budget: Scaling to $50M in annual paid media spend next year

Your team:

• 24-person performance creative team (producing 200+ ads per month)
• 4-person paid media team
• You'll hire:
  Director of Data Analytics

This isn't about proving yourself. This is about doing what you already know how to do, with the resources and trust to do it right—and architecting the playbook to take a breakout brand to the next level.

Right now, they're fast but reactive. You'll bring the operating system that makes them fast AND predictable:

• Monthly creative insights that actually inform the pipeline 30-90 days out (not post-mortems on what died last week)
• Forecasting models that Finance trusts and teams can plan around
• Structured testing frameworks across Meta, Google, You Tube, and emerging channels
• Data confidence (definitions, reporting, incrementality) that ends the "what does this number even mean?" conversations

You've spent $50M+ across paid channels. You've navigated platform changes that broke other brands. You know which levers to pull and when to stay calm while everyone else panics.

They need that energy. Confident but not arrogant. Experienced but still curious. Someone who brings clarity when things get messy.

Their creative team is world-class (200+ ads per month). Their paid media team is sharp. But they need someone who speaks both languages fluently and can connect performance data to creative strategy in real time.

You’ll be the bridge. The translator. The person who ensures 200 ads per month aren't just volume—they're velocity with direction.

You’ll architect the entire growth function:

• Creative strategy and operations
• Paid media across all channels
• Analytics and attribution infrastructure
• CRO and conversion optimization

This is your chance to build the growth org from the ground up with a team that's already winning.

High autonomy, low micromanagement. You'll be…