Sr Paid Media Buyer

Paid Media Buyer

Location:

Fully Remote

Job Type: Full-Time

We're hiring a Paid Media Buyer to live inside our ad accounts across Meta, Google, App Lovin, News Break, Pinterest, native (Taboola / Outbrain), and other platforms as we expand. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale.

This is a performance ownership role. You won’t be creating assets yourself, but you’ll work closely with creative teams to understand why ads win, identify performance patterns, and turn data into better creative decisions.

The strongest candidates for this role have scaled DTC/ecommerce brands through Meta-first performance marketing environments where they owned significant spend, testing, optimization, and business outcomes.

You likely come from a high-growth consumer brand or performance marketing agency where you managed multiple direct-response ecommerce accounts and had direct responsibility for profitable scale.

• Managed $750K–$1M+ monthly paid media spend
• Deep Meta Ads expertise as the primary growth channel
• Scaled DTC/ecommerce products through paid acquisition
• Owned budget allocation, testing strategy, and performance decisions
• Experience working closely with creative teams to turn data into winning ads

• Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
• Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
• Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
• On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and You Tube.
• Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.

• Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, You Tube), App Lovin, News Break, Pinterest, native, and any new platform we test into.
• Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.
• Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.
• Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
• Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

• Native ad platforms:
  Meta Ads Manager, Google Ads, App Lovin, News Break, Pinterest Ads, Taboola/Outbrain
• Analytics: GA4, Northbeam, Hex, Big Query, Shopify backend
• Planning and reporting:
  Notion, Click Up, Sheets/Excel

Equivalents are fine. We care about the muscle, not the brand of the tool.

• 3+ years buying paid media at meaningful scale ($750K–$1M+ monthly preferred), with hands-on Meta and Google experience as the foundation
• Meta-first paid acquisition expertise: Deep Meta Ads expertise with strong Google Ads experience.
• Experience scaling DTC/ecommerce brands through paid acquisition
• Experience operating…