Senior Manager, Partner Marketing
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Marketing Communications, Event Management & Planning
Job Description & How to Apply Below
The Senior Manager, Partner Marketing will plan and execute A‑LIGN’s global partner marketing programs, helping scale the measurable engine for pipeline and revenue through our partner ecosystem.
This is a hands‑on, player‑coach role for a marketer who can turn strategy into action, run programs end‑to‑end, and lead a team of two to three marketers who each own the relationships and programs for an assigned set of partners, while personally owning the relationships and programs for a set of key partners.
You will execute partner marketing for A‑LIGN’s GRC, MSP, US Federal, technology, and alliance partner ecosystem, supporting the relaunch of the A‑LIGN partner program and the new reseller motion, working closely with Marketing, Partnerships, and Sales to deliver against priorities set by Marketing leadership and Partnerships and to measure and report on program contribution to pipeline.
Reports toSenior Vice President, Marketing Pay Classification Full-Time, Exempt
ResponsibilitiesBuild and execute A‑LIGN’s annual partner marketing plan in collaboration with Partnerships and against the targets set for the program, translating priorities into campaigns, timelines, and KPIs across GRC, MSP, and US Federal referral partners, technology and alliance partners, and the emerging reseller program.
Own the day‑to‑day marketing execution of the A‑LIGN partner program relaunch in close coordination with Partnerships, including launch campaigns, partner communications, and enablement content.
Plan and deliver marketing support for the new reseller motion, including reseller‑specific campaigns, co‑branded assets, and enablement content.
Own the marketing relationships, joint plans, and activities for an assigned set of A‑LIGN’s key GRC, MSP, Federal, technology and alliance partners, building strong working relationships with partner marketing teams and executing joint marketing plans that support shared pipeline goals.
Manage the partner marketing program budget day to day against the plan set by the SVP, Marketing, tracking spend and performance by partner and program and recommending reallocation to leadership; support the rollout of co‑marketing or market development fund (MDF) programs as the program matures.
Build and maintain partner marketing campaign playbooks, co‑branded asset libraries, and enablement toolkits aligned to the program structure owned by Partnerships, driving consistency and speed across the partner ecosystem.
Track and report on partner marketing performance; measure program contribution to the partner‑sourced and partner‑influenced pipeline targets owned by Sales and Partnerships and to partner activation and engagement goals, and deliver regular performance and ROI reporting to Marketing leadership.
Align with Partnerships, Sales, and Channel Account Managers (CAMs) to align marketing to referral, co‑sell, and reseller motions, contributing partner marketing insights to pipeline reviews and quarterly business reviews.
Collaborate with Product Marketing, Corporate Marketing, Demand Generation, Field Marketing, and Brand to ensure consistent partner positioning, messaging, and joint solution narratives.
Work with Field Marketing to execute in‑person and digital buyer‑facing events and experiences with partners that drive measurable pipeline.
Plan and execute in‑person and digital partner‑facing events and experiences, from webinars and thought leadership programs to partner summits and networking experiences, that deepen relationships and drive measurable outcomes, directly executing activities for the partners this role owns and leading the team in executing activities for their assigned partners.
Manage, coach, and develop a team of two to three partner marketing…
Position Requirements
10+ Years work experience(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
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