Coordinator of Website and Digital Services

The Coordinator of Website and Digital Services is responsible for coordinating, developing, enhancing, and maintaining TSC’s websites and digital marketing tools to ensure an engaging and user-friendly experience for all audiences. The position also manages the College’s digital analytics and leads the creation, management, and optimization of paid digital advertising campaigns across Meta, Google, and other digital media platforms. This is an excellent opportunity for a tech-savvy, proactive professional who is passionate about digital communications and wants to make a meaningful impact on how Texas Southmost College connects with its community online.

The Web Coordinator to support the College’s digital presence across a variety of platforms. Web Coordinator will gather and manage content from multiple sources and publish it using the College’s content management system ( CMS ). Web Coordinator will apply best practices in usability and search engine optimization ( SEO ) to enhance content visibility and improve the overall user experience.

Updating the College’s Flickr accounts, maintaining the campus news website, managing digital signage across campus, creating web splash pages, and coordinating and updating podcast content. Help develop and manage the online presence for high-profile institutional events. Ensure all media content meets ADA compliance standards (e.g., captioning, transcripts), copyright regulations, and institutional branding guidelines. Manages the College’s digital analytics, including Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking, and produces regular performance reports and dashboards that measure the effectiveness of marketing and enrollment campaigns.

Plans, creates, launches, and optimizes paid digital advertising campaigns on Meta (Facebook and Instagram), Google Ads (Search, Display, You Tube, and Performance Max), and other digital advertising platforms such as Tik Tok, Linked In, Snapchat, streaming audio/video, and programmatic display. Manages digital advertising budgets, audience targeting, retargeting, A/B testing, and campaign pacing; analyzes key metrics such as cost per lead, conversion rate, and return on ad spend to recommend and implement improvements.

Develops ad creative, copy, and landing pages in collaboration with the Marketing and Communications team, ensuring alignment with institutional branding and campaign goals. Cultivates individual relationships and partnerships that support the College’s initiatives. Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite. Completes duties and responsibilities in compliance with college standards, policies and guidelines.

Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students, and customers. Completes all required training and professional development sessions sponsored by the Texas Southmost College ( TSC ). Supports the values and institutional goals as defined in the College’s Strategic Plan. Working hours may include evenings, holidays or weekends depending on deadline requirements and special events.

Performs other duties as assigned.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand. The employee is occasionally required to walk;

sit; use hands and fingers to handle objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.