Head of Attendee Marketing – Pharma Portfolio

We organise over
500 large-scale branded and transaction-oriented eventsin 14 specialist markets.These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our
240 Blackfriars office, London.

Shape the audience strategy behind a high-growth Pharma portfolio

We are looking for a senior, commercially minded marketing leader to take on one of the most influential attendee marketing roles in our $200M+ revenue Pharma portfolio, which includes one of Informa Markets' top five events.

This is a high-impact leadership role focused on building the right audiences, not simply driving volume. As Head of Attendee Marketing, you will lead attendee strategy across a portfolio of pharma events and products, ensuring we attract the professionals our exhibitors and partners value most and deliver strong outcomes for customers and the business.

You will shape how audiences are defined, targeted, and engaged, using insight to drive relevance, performance, and commercial impact. Working across the Pharma portfolio, you will play a central role in strengthening campaign effectiveness, supporting portfolio growth, and elevating the quality and value of the attendee experience.

With an increasingly sophisticated approach to data, technology and audience engagement, there is also an opportunity to think more broadly about the commercial value of our audiences. Alongside growing ticketing revenue and strengthening our live event propositions, you will help identify new ways to create value for our customers and generate incremental revenue from the audiences we build and engage.

This is also a significant leadership opportunity. You will lead and develop a team of attendee marketers, creating the clarity, accountability, and momentum needed to deliver at a high level, while contributing as a key member of the senior marketing leadership team to broader decisions, priorities, and marketing standards across the business.

What you will do

Strategy and Portfolio Leadership

• Lead the development and delivery of attendee marketing strategies across the Pharma portfolio, ensuring plans are aligned to business goals and delivered against agreed KPIs.
• Own the strategic direction of attendee marketing, translating commercial objectives into clear, measurable marketing plans.
• Act as a senior marketing leader, bringing a strategic, high-impact approach to audience growth, quality, and performance.
• Develop a longer-term view of audience value, considering how stronger audience relationships, deeper engagement and new propositions can contribute to portfolio growth.

Performance, Measurement, and ROI

• Redesign weekly KPI frameworks to align with evolving strategies and business objectives.
• Establish clear measurement frameworks that demonstrate ROI, track performance effectively, and support continuous improvement.
• Present KPI uplift projections based on refined attendee marketing approaches and performance insights.
• Build business cases that demonstrate the value of strategic investment in attendee marketing.
• Evaluate audience value beyond registration and ticketing revenue, identifying opportunities to improve customer lifetime value and generate incremental commercial returns.

Customer Journey and Campaign Effectiveness

• Own the digital-to-live customer journey, leading the communications and experience strategy across all attendee touchpoints.
• Ensure campaigns are built around audience quality, relevance, conversion and overall customer experience.
• Work collaboratively with digital, brand and marketing operations teams to strengthen campaign effectiveness and improve registration conversion.
• Embed testing, learning and experimentation into campaign planning to drive ongoing optimisation.
• Explore opportunities to deepen audience engagement beyond individual events, building more valuable, ongoing relationships with our customers.

Commercial Strategy, Ticketing, and Audience Monetisation

• Shape ticketing strategies and pricing models to optimise attendee growth, audience quality and revenue performance.
• Work with portfolio leadership to develop and refine paid attendee propositions, using customer…