Head of CRO – DTC eCommerce Leadership

This is a senior individual-contributor-to-leader role at the intersection of data analytics, e-commerce strategy, and team building — a highly valuable and in-demand skill set in the DTC space.

Compensation: The posting lists "competitive salary" without specifics. Market benchmarks for a Head of CRO at a US DTC company typically range from $100,000–$160,000/year
, with top performers in the supplement/health space commanding even more. Without a stated range, candidates should negotiate based on their documented revenue impact.

• Advanced A/B testing frameworks and experimentation methodology
• DTC funnel architecture (landing pages, upsells, checkout flows)
• People management and CRO team building — a rarer and more senior skill set
• Checkout Champ and similar platforms (niche but valuable in supplement/health DTC)

Career trajectory: This role sets up a clear path to VP of Growth or CMO in DTC e-commerce. The supplement/health space is particularly lucrative and fast-growing, making this experience highly transferable.

Green flags: Global staffing agency with a clear remote mandate; leadership pathway (team building responsibility); cross-functional exposure to dev, design, and brand teams.

Red flags to probe: No salary transparency; "eventually" recruit a team suggests the company may not have a CRO team yet — clarify current resourcing, tech stack, and test velocity before accepting.

Role Overview:
We are looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our conversion optimization strategy and improve the overall performance of our Direct-to-Consumer (DTC) e-commerce funnels.

Key Responsibilities:

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.
• Analyze the entire customer journey, from landing pages to checkout, to identify conversion bottlenecks and optimization opportunities.
• Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session.
• Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance.
• Work closely with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives.
• Optimize product pages, landing pages, offers, upsells, and checkout flows to improve the customer experience and maximize revenue.
• Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements.
• Balance conversion-focused strategies with brand consistency and a seamless customer experience.
• Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations.

Requirements

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.
• Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands‑on experience optimizing e‑commerce funnels.
• Previous experience working with supplement, health and wellness, or beauty brands. Supplement industry experience is strongly preferred.
• Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation.
• Hands‑on experience planning, executing, and analyzing A/B tests and other CRO experiments.
• Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance.
• Experience collaborating directly with developers to implement and launch CRO tests.
• Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences.
• Strong analytical and problem‑solving skills, with the ability…