Demand Generation Manager

About the Role

Enavate is seeking a creative, analytical, and hands-on Demand Generation Manager to develop and execute integrated programs that generate qualified demand, create pipeline, and support revenue growth across our business lines. This is an individual contributor role with significant ownership of campaign planning, execution, measurement, and optimization—not a people management position.

You will partner with marketing leadership, Sales, lead development, and business stakeholders to turn growth priorities into effective campaigns. We are looking for someone who takes initiative, moves comfortably between strategy and execution, and uses data and AI to continuously improve results.

What You’ll Do

Demand Strategy & Integrated Campaigns

• Develop and execute scalable, integrated demand generation plans aligned to business line priorities, audiences, and pipeline objectives.
• Own campaign planning and orchestration across inbound and outbound channels, coordinating content, digital, events, webinars, email, and account-based marketing programs.
• Develop campaign messaging and content, including email and nurture sequences, landing page copy, webinar promotions, and related campaign assets; use AI and collaborate with subject matter experts and creative resources for more substantial content.
• Build programs that support new customer acquisition as well as cross-sell and upsell opportunities in partnership with client marketing.

Pipeline Performance & Sales Alignment

• Drive qualified demand across the funnel, from awareness and engagement through opportunity creation; monitor lead quality and conversion.
• Partner with Sales and lead development teams to improve targeting, lead handoff, follow-up, nurture, and conversion to opportunities.
• Measure and report campaign and channel performance, including qualified leads, conversion, marketing-sourced pipeline, and contribution to bookings.

Optimization, Technology & AI

• Continuously test messaging, audiences, offers, channels, and conversion paths to improve campaign effectiveness and return on investment.
• Collaborate with digital marketing resources on paid media, SEO/SEM, retargeting, website conversion, and marketing automation.
• Use AI and automation thoughtfully to accelerate campaign development, improve targeting and personalization, and increase productivity.
• Help improve marketing technology, data quality, reporting, and campaign processes; manage campaign investments with an ROI mindset.

What You Bring

• 7+ years of B2B marketing experience, preferably in technology, software, IT services, or professional services, with demonstrated demand generation ownership.
• Proven ability to build and execute integrated campaigns that generate qualified opportunities and measurable pipeline.
• Strong understanding of B2B buying journeys, segmentation, account-based marketing, nurture, and funnel conversion.
• Comfort using marketing automation, CRM, and analytics tools (such as Hub Spot, Microsoft Dynamics or Salesforce, and Google Analytics) to make decisions.
• Experience collaborating with Sales, lead development, and cross-functional business teams.
• Practical familiarity with AI-enabled marketing tools and a willingness to experiment, learn, and improve workflows.
• Strong B2B marketing writing and messaging skills, with experience producing effective, conversion-focused campaign copy and briefs for supporting assets.
• Strong project management, analytical, communication, and prioritization skills; comfortable working hands-on in a lean, fast-moving team.

Nice to Have

Experience with Microsoft business applications, ERP, cloud services, or the Microsoft partner ecosystem; experience supporting multiple solution lines or complex B2B sales cycles.

What Success Looks Like

A…