Senior Marketing Analytics Manager

• We’re looking for a Senior Marketing Analytics Manager to own marketing performance measurement at Horizon3
• You will build the reporting, attribution, and planning models that show which programs create pipeline and which do not, and you will turn that into recommendations leadership can act on
• This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, Rev Ops, and Finance. It is hands‑on. You will build the reports and dashboards, run the analysis, and present the findings yourself
• Own marketing’s attribution approach to reporting on program performance:
  Funnel, pipeline, and revenue impact
• Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers
• Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions
• Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance
• Produce executive‑ready and board‑ready performance narratives with marketing leadership
• Build self‑serve reporting so teams can answer their own routine questions
• Be an expert‑level user of Rev Sure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize
• Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change
• Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting
• Design tests with campaign owners and read the results honestly, including when a program did not work
• Run deep‑dive analyses on the questions leadership needs answered
• Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs
• Audit marketing data regularly, flag anomalies, and drive fixes to the source
• Use AI tools to speed up analysis and reporting
• Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, Rev Ops, and Finance
• Mentor Marketing Operations Analysts. This role has no direct reports

• Growth Opportunities:
  Be part of a dynamic and growing team with numerous career advancement opportunities
• Innovation‑Driven Culture:
  Work in a collaborative environment that encourages creativity and out‑of‑the‑box thinking
• Inclusive and Diverse Team:
  We value diversity and promote an inclusive culture where everyone can thrive
• Flexible Work Environment:
  Enjoy the convenience and work‑life balance that comes with remote work

5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology

Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room Hands‑on experience building and maintaining marketing attribution models and explaining their limits

Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent)
Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics

Financial fluency: comfortable with CPO, ROI, and budget‑to‑pipeline planning

High standards for accuracy. You check your own numbers before anyone else has to Advanced Salesforce reporting skills: cross‑object reports, dashboards, formula fields, and campaign influence

Working SQL or Python Experience with Rev Sure Experience  with the wider GTM stack, such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk Experience in cybersecurity, highly technical B2B markets, or enterprise go‑to‑market motions