Director, Product Marketing, Enterprise

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!

Interested in joining our smart, fun, and talented team?

Enterprise is where the largest restaurant brands and franchise groups in the country choose the platforms they run on. Many already run on us, and many more do not yet. Competitors are pitching both, and neither group has heard the full story of what our platform does today. This role fixes that.

Reporting to the CMO, you will own product marketing for our Enterprise segment across three goals: winning new logos, expanding existing customers across the platform, and driving retention and adoption. This is a commercial job that uses positioning, messaging, launches and enablement as its tools. Your work supports new logo and expansion pipeline and bookings, shared with Sales, and retention and adoption, shared with Customer Success.

You will own competitive win rate jointly with Sales. This is a player-coach role: you will do the product marketing work yourself, and lead and coach a senior account-based marketing manager and a senior customer marketing manager.

• Buyer expertise. Become our expert on Enterprise buyers and how they decide: brand owners at headquarters, franchise owners, area directors and the store teams who use the product every shift. Run a steady loop of customer interviews, advisory board input and call analysis, and feed it into roadmap, messaging and pricing.

• Positioning and messaging. Sharpen why a 100+ location operator should run on Hot Schedules by Fourth, built on "one forecast, one platform" and proof from real customers, not adjectives. Make our brand transition read as more value for existing customers, not a rename, and define with Product how we talk about AI and data-driven decisions, credibly and with measured proof.

• New logo. Give Sales and demand generation the story, proof and plays to win brands evaluating a new platform: value propositions by buyer, business cases a COO or CFO will sign, and displacement plays. Support Sales on RFPs so every response tells our story, not just answers the questions.

• Expansion. Package the cross-sell story for customers who use only part of the platform: module value stories (inventory, forecasting, tip payout, payroll), business reviews and value reports that open expansion conversations.

• Retention and adoption. With Customer Success, build the value proof renewals run on and the programs that get customers using what they already own.

• Competitive strategy. Own our competitive fights end to end: battle cards, win/loss interviews, displacement and defense plays, and objection handling that reps and account managers actually use.

• Launches, enablement and content. Partner with Product on launches and roadmap input, and build the assets Enterprise buyers, customers and sellers actually use: messaging frameworks, product content and demo videos, sales decks and one-pagers, web pages, case studies, value reports and thought leadership for brand owners, all built on real customer proof.

• Team. Coach and develop a senior account-based marketing manager and a senior customer marketing manager, so account-based plays and customer programs run on the same story and the same plan.

• 8+ years in B2B SaaS product marketing, including enterprise or mid-market buyers with multi-stakeholder deals.

• Numbers-first. You have changed…