Manager, Digital Marketing & Ecommerce

Porte + Hall designs doormats, rugs, and runners for design-conscious homeowners and the interior design trade. Founded in 2019 and a 3-time Inc. 5000 honoree, we are a profitable, founder-led DTC brand built on one idea: great design should meet you at the door.

As Manager, Digital Marketing & Ecommerce, you will be the hands-on executor behind our paid media and marketing's day-to-day voice into ecommerce. Reporting to the Head of Growth, who sets channel strategy and budget, you will launch and run day-to-day execution across Meta, Google/Bing, and emerging channels, and partner with the Director of Ecommerce to make sure every campaign, promo, and launch lands on a site that is ready to convert it.

Ecommerce owns site execution; you bring the marketing-first lens on what the site needs to do for growth.

This is not a coordinator role. We want an operator with real chops and a go-get-em attitude: someone who sees a broken feed, a slow PDP, or a pacing gap and fixes it before anyone asks. You will be trusted with meaningful ownership quickly, and the scope grows with you.

• Launch and traffic day-to-day campaigns on Meta and Google/Bing (Search, Shopping, PMax, You Tube): campaign builds, audience and bid updates, creative rotation, and QA.
• Execute budget pacing changes and the testing plan the Head of Growth sets, and bring back what's working and what isn't.
• Set up and launch tests on emerging channels as directed, with clean setup and clear measurement.
• Keep tracking, pixels, and conversion signals healthy across platforms.

• Serve as marketing's primary point of contact for the Ecommerce team, translating campaign, promo, and launch plans into clear site requirements and timelines.
• Brief and prioritize landing pages, collection features, homepage placements, and promo mechanics based on media and revenue goals.
• QA the customer path from ad to checkout before every campaign and promo goes live.
• Bring performance insight to merchandising conversations: which products, collections, and offers are winning in paid and why.
• Own ad-channel feed performance in Google Merchant Center and Meta catalogs: disapprovals, titles, attributes, and feed rules that drive Shopping and catalog ads.
• Partner with Ecommerce on product data so Shopify, Google, and Meta stay consistent, flagging listing fixes in batches rather than one-offs.

• Flag CRO opportunities from paid media and customer data to Ecommerce and our testing partners.
• QA test builds and report on results. Ecommerce and the Head of Growth own the test roadmap and prioritization.
• Support offer and pricing tests with clean readouts.

• Own the daily flash report and monthly pacing tracker: revenue, spend, ROAS, and MER vs. plan.
• Use AI tools (we use Claude) to speed up reporting and surface insights faster, so decisions get made sooner and with better information, not to replace the judgment behind them.
• Prepare weekly performance readouts for the Head of Growth with trends, anomalies, and recommendations.
• Coordinate cross-functional launch calendars with Lifecycle, Creative, and Trade.

• 4 to 6 years in DTC performance marketing, growth, or digital marketing execution, ideally at a brand in the $15M to $50M range.
• Hands‑on experience launching and managing Meta and Google Ads campaigns directly (not only through an agency), with fluency in ROAS, CAC, CVR, AOV, and MER.
• Direct experience managing Google Merchant Center and Meta catalogs.
• Working knowledge of Shopify Plus
• Strong analytical skills. Comfortable in Shopify analytics, GA4, and spreadsheets; you can build a report, not just read one.
• Comfortable using AI tools to move…