Marketing Strategist

GVTC Communications is a long-standing, full-service communications provider that has served the Texas Hill Country and surrounding regions since 1951. The company delivers high-speed internet, digital cable TV, phone, and interactive home security services to residential and business customers across a 2,000-square-mile area, including Far North San Antonio, the Texas Hill Country, and South Central Texas, with extensive Fiber-to-the-Home coverage. GVTC also offers wholesale carrier transport between major Texas cities, providing unique access to remote markets.

The Marketing Strategist is GVTC's in-market operator for its expansion into Marble Falls and the surrounding 281 North corridor — responsible for delivering the go-to- market plan that lets GVTC compete and win where it starts with no brand, no base, and entrenched incumbents. Working from a strategy set with the Growth, Performance & Analytics Manager, this role runs that plan on the ground and adapts it community by community: it builds local brand presence by engaging and investing in the market, wins customers through a disciplined, phased acquisition motion, and helps nurture the base for retention and ARPU growth.

The Strategist is GVTC's face in the community — building the HOA, developer, chamber, ISD, civic, and local-media relationships that unlock demand — and partners with Community Relations to grow measurable brand awareness. Reporting to Growth, Performance & Analytics Manager and coordinating closely with the Lifecycle function, the Strategist executes against a single market outcome and is measured on penetration, gross adds, CAC, and retention in the markets it serves.

This is a highly independent, fully remote, in-market role for a driven, data- obsessed operator with a proven record of building relationships that produce results.

The following duties are essential to this position. Other duties may be assigned.

• Deliver GVTC's go-to-market plan in-market across the 281 North corridors, anchored in Marble Falls — executing the phased approach (pre-launch, launch, conversion, retention) set with the Growth, Performance & Analytics Manager and adapting it to each community.
• Serve as GVTC's in-market presence and local face: build and steward relationships with HOAs, developers, chambers of commerce, ISDs, city and civic leadership, community organizations, and local media that unlock access, credibility, and demand where GVTC has no existing brand.
• Build local brand presence by engaging and investing in the community — sponsor ships, events, town halls, and civic participation — and partner with Community Relations to grow measurable brand awareness within GVTC's brand standards.
• Execute in-market activity across the full customer lifecycle — from acquisition through retention and ARPU growth — running the right program at each stage in coordination with the Growth and Lifecycle functions.
• Run the pre-launch demand-capture motion for each market — community landing page, address-level pre-registration, and pre-registration-to-order conversion — supporting validation of the penetration forecast before service turn-up.
• Execute in-market paid, digital, direct-mail, event, and door-to-door tactics against each market's phased plan, coordinating agency and local vendor partners and timing spend to the Ready-for-Service (RFS) schedule.
• Maintain lead-source integrity and CRM hygiene for the 281 North corridor: ensure pre-registration and campaign leads are captured, correctly sourced and tagged, and kept clean in Hub Spot so acquisition attribution and reporting stay accurate.
• Manage day-to-day in-market marketing spend against the plan and budget —…