Director of Product Marketing

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

G&A-Marketing Remote, US

Salary Range: $ To $ Annually

“Be part of a company that is influential and the standard for a rapidly evolving industry!”

Real Time eClinical Solutions is a Global Leader and rapidly growing SaaS technology company that provides comprehensive Software Solutions to the clinical research industry.

Our Vision is to reshape the global clinical research industry with innovative solutions that help advance medicine and save lives. Our cloud-based solutions are dedicated to solving complex problems and simplifying clinical research processes to be more organized, efficient, and cost-effective. We are based in San Antonio, TX, but are truly a remote and telecommuting company.

We're looking for a Director of Product Marketing!

Are you a strategic marketing leader who knows how to turn complex technology into compelling market stories? Join our team and help shape product positioning, drive go-to-market strategy, empower sales, and accelerate business growth.

Bring your vision. Make an impact. Help define what's next.

You drive go-to-market strategy and support sales across Hospitals, CROs and Sponsors, Networks, Sites and AMCs, leading the product marketing function. This leadership role is instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Marketing, Product, and Sales to hit business objectives.

• Lead Go-to-Market:
  Lead the go-to-market strategy for products, including target market definition, messaging, enablement, positioning, ICPs, and personas.
• Shape the
  
  Roadmap:
  
  Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
• Drive Revenue with Sales:
  Partner with Growth Marketing, Sales, and Customer Success teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
• Partner with growth marketing to align the channels and programs that reach target audiences with intended messages, engagement, and conversions
• Build the Collateral:
  Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
• Lead Thought Leadership:
  Establish thought leadership in the industry through content development, public speaking, and media contributions with marketing and communications teams.
• Voice of the Customer:
  Identify critical customers and progress to drive case studies, stories, speaking, and customer champions to fuel new logo growth as well as customer expansion strategy.
• Competitive Intel:
  Own competitive intelligence, track positioning, pricing and product moves, and turn that into battle cards, win/loss insights and objection handling that help sales win deals
• Enabled the Sales and CS Team:
  Support training and enablement, working with internal L&D teams to develop training systems and curriculum

• 7+ years of experience in product marketing, including leading a team, with a strong preference for experience marketing to healthcare systems, pharma, or hospitals.
• Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
• A proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
• Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
• A passion for technology and innovation, with a deep understanding of market trends and…