Senior Market Researcher

Join to apply for the Senior Market Researcher role at Scribd, Inc.

At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

We support a culture where employees can be real and bold, debate and commit, and embrace plot twists. Every employee is empowered to take action as we prioritize the customer. Our flexible work benefit, Scribd Flex, allows employees to choose a daily work‑style that best suits their needs, with occasional in‑person attendance required for all. We hire for “GRIT” – the intersection of passion and perseverance toward long‑term goals – and we expect you to show the ability to set and achieve Goals, Results, Innovative ideas, and positively influence the broader Team.

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position, identify growth opportunities, and understand evolving audience needs. Your insights will shape brand strategy and guide decisions across marketing, product, and positioning.

• Design and execute brand health tracking studies to monitor performance over time.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies for brand growth.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods:
  Solid background in surveys (Conjoint, Max Diff), structured interviews, usage data analysis, hypothesis development, sampling, and statistical methods (significance, weighting, cleaning, regression, clustering, segmentation).
• Qualitative Methods:
  Experience with focus groups, in‑depth interviews, ethnographic studies, and content analysis to transform open‑ended data into actionable insights.
• Secondary Research:
  Proficient in literature reviews, industry reports, and competitor benchmarking using databases such as Statista or IBISWorld.
• SEO and Social Listening:
  Familiarity with tools like SEMrush, Ahrefs, Brandwatch, Mention for audience behavior and brand sentiment.

• Competitive Analysis:
  Conduct comprehensive SWOT, market positioning maps, and benchmarking.
• Trend Forecasting:
  Identify and interpret emerging trends using analytical tools.
• Customer Segmentation & Personas:
  Build detailed personas based on demographic, psychographic, and behavioral criteria.
• Insight Generation:
  Turn data into clear, actionable insights that inform brand strategies.

• Bachelor’s degree in Marketing, Business, Statistics, or related field (Master’s preferred).
• 7+ years of experience in market research, brand analysis, or similar role, preferably in tech.
• Strong analytical skills with ability to interpret data and generate insights.
• Excellent communication and presentation skills.
• Ability to collaborate in a fast‑paced environment.
• Proactive, detail‑oriented, and capable of managing multiple projects simultaneously.

Base pay ranges are based on local benchmarks. For San Francisco, the expected range is $122,500–$191,000. Outside California, the range is $101,000–$181,000. In Canada, the range is $128,000 CAD–$169,500 CAD. The role may also include equity and benefits.

Primary residence in or near one of the following cities:

• United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.
• Canada: Ottawa, Toronto, Vancouver.
• Mexico: Mexico City.