Head of Foodservice & Culinary Partnerships

Summary

Faida Foods is building the next iconic food brand rooted in African heritage, clean ingredients, and chef-forward flavor. We’re looking for a Founding Food service Sales Lead (Contract) to own and grow our hot sauce across restaurants, chefs, universities, and institutional food service.

This is a hands‑on, early‑stage role for someone who wants to help create a new staple in kitchens similar to how Sriracha broke through food service before becoming what we know today. You’ll manage the entire sales process end‑to‑end, work directly with the CEO and COO, and play a defining role in establishing Faida in the food service channel.

This role is ideal for someone who wants their work to matter, who thrives in ambiguity, and who is excited to help make food history.

Pay Mix:

• Commission‑heavy compensation tied directly to food service revenue
• Optional monthly retainer (stage‑and‑performance‑dependent)

Commission:

• Competitive percentage on closed food service accounts
• Designed to reward volume, velocity, and repeat business

Upside:

• Opportunity to grow into a larger leadership role as Faida scales
• Potential for expanded scope, longer‑term engagement, or equity discussion for top performers

Timing:

• Fast start, performance‑driven progression

This role is built to reward builders and closers who want meaningful upside.

• Independent and multi‑unit restaurants
• Universities and institutional food service operators
• Build and manage your own sales pipeline and forecast demand
• Close early anchor accounts and drive repeat ordering behavior
• Communicate inventory needs, lead times, and reorder patterns clearly
• Educate chefs and buyers on product usage, flavor profile, and menu fit
• Gather market and chef feedback and relay insights to the CEO and ops team
• Collaborate cross‑functionally and proactively ask for support when needed
• Help shape the long‑term food service sales playbook as the channel scales

• Proven experience selling into food service (non‑negotiable)
• Experience selling sauces, condiments, or back‑of‑house food products preferred
• Deep understanding of how restaurant and institutional kitchens operate
• Ability to independently manage the entire sales process from first touch to reorder
• Strong communication, organization, and follow‑through
• Proactive, low‑ego, and easy to work with in a fast‑moving environment
• Comfortable in early‑stage, lightly structured companies
• Motivated by ownership, impact, and building something meaningful and not just maintaining accounts
• Excited by the opportunity to help create a new, culturally significant food brand

• Entry level

• Contract

• Management and Manufacturing

• Food and Beverage Retail

Referrals increase your chances of interviewing at Faida Foods by 2x

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