Buyer & Category Manager - DIY Jewelry Products

We are seeking an entrepreneurial

Job Description

We are seeking an entrepreneurial Buyer & Category Manager – DIY Jewelry Products to build and grow one of our newest and most exciting product categories. This role is ideal for someone who understands the DIY jewelry-making industry and has experience sourcing products, building vendor relationships, developing compelling assortments, and growing a profitable merchandise category. You will own the category from strategy through execution—identifying new product opportunities, developing exclusive assortments, managing supplier partnerships, and collaborating with merchandising, marketing, production, and digital teams to deliver an exceptional customer experience across multiple sales channels.

If you're passionate about jewelry making, product development, and building a category from the ground up, we'd love to hear from you.

Gem Craft Studio is Shop LC's exciting new venture dedicated to the growing world of DIY jewelry making. Designed for hobbyists, creators, and professional jewelry designers, Gem Craft Studio will offer a curated selection of beads, gemstones, findings, jewelry-making tools, components, kits, and educational content across TV, digital commerce, and livestream shopping. We're building a destination where creativity meets inspiration—and we're looking for an experienced category leader to help bring that vision to life.

• Develop and execute the merchandising strategy for the DIY Jewelry Products category.
• Build a compelling assortment that appeals to beginners, hobbyists, and professional jewelry makers.
• Manage category performance, including sales, margins, inventory productivity, and product lifecycle.
• Identify market trends, customer needs, and opportunities to expand the category.

• Gemstone, glass, crystal, metal, wood, acrylic, and specialty beads.
• Jewelry findings, clasps, ear wires, jump rings, head pins, eye pins, and connectors.
• Loose gemstones, cabochons, charms, pendants, chain, and jewelry components.
• Jewelry-making tools, pliers, wire, storage solutions, bead boards, and accessories.
• DIY jewelry-making kits and curated project bundles.

Develop and manage relationships with domestic and international suppliers across key sourcing markets, including:

• India (gemstones, beads, and jewelry components).
• Thailand (silver findings and components).
• China (tools, components, and accessories).
• United States (specialty products, tools, and kits).

• Identifying and onboarding new suppliers.
• Negotiating pricing and commercial terms.
• Managing product quality and supplier performance.
• Driving product innovation and exclusive offerings.

• Develop exclusive DIY jewelry kits and curated collections.
• Create product assortments that support TV, e-commerce, livestream, and digital sales.
• Partner with creative and production teams to develop engaging product presentations and educational content.
• Support seasonal launches, promotions, and merchandising initiatives.

Work closely with teams across the organization, including:

• Merchandising.
• E-commerce.
• Marketing & Social Commerce.
• TV Production.
• Inventory Planning.
• Product Education.
• Creative & Content Teams.

• 5+ years of experience in buying, merchandising, category management, or product sourcing.
• Experience with in DIY jewelry, jewelry-making supplies, craft products, gemstones, beads, jewelry components, or closely related categories.
• Strong knowledge of jewelry-making materials such as beads, findings, wire,…