Sales Brand Technical Sales Specialist Professional Austin

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co‑create solutions that drive digital transformation and lasting impact. Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society.

With world‑class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate driving innovation and making a difference.

Your role and responsibilities

The Brand Technical Sales Specialist (BTSS) plays a critical role in driving growth by covering a broad territory of 200-300 clients in a particular industry and product specialty niche within the Select Territory segment. As a hybrid technical + sales role
, the BTSS is accountable for supporting opportunity identification, technical qualification, and progression through hands‑on technical sales motions. BTSSs combine product expertise, technical validation, and client‑facing sales skills to accelerate deal velocity and improve win rates, primarily through ecosystem partners.

BTSSs collaborate closely with Business Partners to identify client needs, validate technical fit, design POCs, and streamline solution recommendations aligned to IBM focus products.

Key Responsibilities:

• Execute sales motions aligned to Activate accounts.
• Drive technical and sales execution by validating client requirements, confirming solution fit, and supporting opportunity progression.
• Utilize advanced AI‑powered Rev Tech tools for lead scoring, routing, and client insights.[KM1]
• Drive adoption of simplified product portfolios and digital engagement strategies.
• Execute POCs in collaboration with BPs to differentiate IBM solutions.

This position requires strong sales execution
, technical solution design
, and ecosystem collaboration skills
, combined with the ability to leverage data‑driven insights for strategic account growth.

Required education

High School Diploma/GED

Preferred education

Bachelor’s Degree

Required technical and professional expertise

• Intermediate to Strong hybrid sales and technical skills
• Expertise in solution design, technical troubleshooting, and architecture alignment.
• Ability to prioritize opportunities across 200-300 accounts in territory.
• Expertise in digital engagement and Rev Tech tools.[KM1]
• Ability to co‑sell and co‑create solutions with partners and clients.
• Collaboration with SDRs and marketing teams.
• Knowledge of IBM focus products and ability to position value vs. price.
• Strong hybrid technical and sales skills across focus product areas.

IBM has a global presence, operating in more than 175 countries with a broad‑based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country‑based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation.

By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad‑based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply.

IBM is also expanding its reach to new and existing clients through digital marketplaces.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers…