Sales Development Manager

We engage the most inspired minds to do their best work wherever they work best- powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their Word Press websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for Word Press, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more.

WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at

WP Engine is looking for a hands-on, data-driven Sales Development Manager to lead our North America SDR team through its next phase of growth. You’ll help evolve a solid inbound organization into a balanced inbound and outbound motion that creates qualified opportunities, pipeline, and revenue. This is a builder and coaching role with meaningful influence across our go-to-market organization. You’ll develop early-career talent, strengthen our sales development motion, and create the team practices that drive predictable growth.

Build the next generation of sales development at WP Engine by expanding our inbound strength into a balanced inbound and outbound motion. Lead and coach a team that plays a critical role in creating pipeline and revenue for the business. Partner across Sales, Marketing, Revenue Operations, and Enablement to shape how we generate and convert demand. Use data, technology, automation, and AI to make prospecting, research, personalization, and coaching more effective.

Develop early-career talent and help SDRs build the skills needed for their next sales opportunity. This is a hybrid role. Our sales organization works from our Austin, TX office each Tuesday and Thursday.

Translate revenue goals into clear priorities and expectations. Coach SDRs through 1:1s, call reviews, role plays, and real-time feedback to improve performance. Build outbound capability through account prioritization, research, personalized messaging, and multi-channel prospecting. Maintain well-developed inbound execution across lead response, qualification, follow-up, and seller handoff. Monitor funnel performance from lead response through meetings, qualified opportunities, pipeline, and bookings. Use performance data to identify opportunities, address gaps, and improve team results.

Partner with Account Executives and sales leaders on account strategy, meeting quality, and pipeline creation. Work with Marketing, Revenue Operations, Enablement, and other GTM teams to improve lead quality, messaging, systems, and rep readiness. Leverage Salesforce, Qualified, Gong Engage, Clay, Linked In, automation, and AI-enabled tools to improve productivity and execution. Test and refine prospecting strategies, messaging, channels, and coaching approaches based on results.

Hire, onboard, and develop SDR talent while addressing performance gaps and supporting career growth.

• Pipeline and revenue:
  The team consistently contributes qualified opportunities and pipeline against revenue goals.
• Rep performance: SDRs improve their ability to prospect, qualify, discover, handle objections, and create quality opportunities.
• Outbound growth:
  Outbound becomes a reliable source of qualified pipeline while inbound performance remains healthy.
• Team development:
  New hires ramp successfully, team members continue to grow, and SDRs have clear paths for continued career development.
• Continuous improvement:
  The team uses data, technology, AI, and experimentation to improve how it generates pipeline.

• 3+ years of quota-carrying B2B sales or sales development experience, including 2+ years leading SDRs in a SaaS or technology environment.
• Experience leading or building an outbound motion while maintaining well-developed inbound performance.
• A coaching-first leadership style with experience using call reviews, role plays, 1:1s, and development plans to improve performance.
• Strong analytical skills and experience using Salesforce and funnel data to drive decisions.
• Experience with Salesforce and a sales engagement platform; familiarity with Gong Engage, Clay, Linked In Sales Navigator, conversation intelligence,…